Export Management & International Branding
Our Export Management & International Branding (EM&IB) minor programme focuses on international marketing strategy and international communication, with an emphasis on the implementation of market entry and the communication mix. You also do a 5 ECTS language elective.
By choosing this minor programme, you will gain insight and in-depth knowledge of important aspects of export management and international branding and marketing, such as country selection, EU aspects, intercultural management, entry strategy, customs policy, logistics policy, legal aspects, product policy, distribution policy and ethical aspects.
What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!
To enter this programme, you need a foundation of introductory course(s) in Marketing Management.
When you move to a different country to study, there are lots of things to arrange. For instance, where will you live? Visit the practical information page.
Find out how to apply
Ready for an international adventure?
why choose hu?
Build your international profile
With a Export Management & International Branding minor you build a strong international profile, making you stand out to future employers at home and abroad.
Inspiring international setting
HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.
Utrecht Science Park Campus
Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.
Vibrant university city Utrecht
Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.