Export Management & International Branding

Our Export Management & International Branding (EM&IB) minor programme focuses on international marketing strategy and international communication, with an emphasis on the implementation of market entry and the communication mix. You also do a 5 ECTS language elective.

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By choosing this minor programme, you will gain insight and in-depth knowledge of important aspects of export management and international branding and marketing, such as country selection, EU aspects, intercultural management, entry strategy, customs policy, logistics policy, legal aspects, product policy, distribution policy and ethical aspects.

Useful to know

Start date February
Number of ECTS 30 Dutch Education System
Programme level Minor
Programme code IBL-Y3-SEM2
Language of instruction English
Year of study Year 3
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

Our Export Management & International Branding minor programme focuses on international marketing strategy and international communication, with an emphasis on the implementation of market entry and the communication mix.

You can choose between an English, Spanish, German or French language course (5 ECTS) for your elective.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Eline Hofman.

 

The programme takes place during one semester (30 ECTS) and contains the following courses:

Course unit title

ECTS

Export Management

10

Marketing Communication

10

International Business Project

5

You can choose one of the following electives:

Course unit title

CEFR level (outcome)

ECTS

English

C1

5

Spanish

B1

5

French

B2

5

German B2
5

Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. It is not possible to combine (two or more) programmes in one single period.

In our Course Guide you can find all relevant information about the programme in one practical document. Download it here for your convenience.

To enter this programme, you need a foundation of introductory course(s) in Marketing Management.

English CEFR level B2.

Please note: You may be asked to take a language assessment test before the start of the programme. If your English language skills are below the required level, you may not be able to enter the course, as you need to be able to actively participate in (parts of) the programme. In all cases, the programme manager makes the final decision.

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live? Visit the practical information page.

Find out how to apply

Ready for an international adventure?

why choose hu?

  • Build your international profile

    With a Export Management & International Branding minor you build a strong international profile, making you stand out to future employers at home and abroad.

  • Inspiring international setting

    HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

  • Utrecht Science Park Campus

    Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.

Study in Utrecht

Interested in our Export Management & International Branding programme?

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