Your whole life you have been confronted with advertising: billboards, ads, brochures, banners, virals, pop-ups, and many more. But what is advertising? It is more than the message that fills the space around television programmes and newspaper and magazine articles.
If you take a deeper look, you'll see that advertising is a complex form of communication, based on strategies and objectives that need to impact on the thinking, feeling and actions of consumers. In this programme, you learn about the principles and practice that make an advert effective.
What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!
To enter this programme, you need a foundation of introductory course(s) in Marketing Management.
This programme is held under authorisation of the IAA (International Advertising Association - Dutch Chapter). An IAA certificate can be obtained by students that pass all courses.
When you move to a different country to study, there are lots of things to arrange. For instance, where will you live? Visit the practical information page.
Find out how to apply
Ready for an international adventure?
why choose hu?
Build your international profile
With a International Advertising minor you build a strong international profile, making you stand out to future employers at home and abroad.
Inspiring international setting
HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.
Utrecht Science Park Campus
Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.
Vibrant university city Utrecht
Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.