International Business Skills

Our minor programme International Business Skills offers training in international commercial skills. You will develop knowledge and skills in the fields of International Branding, Human Resource Management, Social Business Skills and International Marketing Communication.

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In addition, you will be offered theory about doing business in an international context, with a particular emphasis on the impediments occurring during the development and implementation of the communication mix (Advertising, PR, Sales Promotion, Personal Selling). An inspiring programme for ambitious, commercially minded students.

Useful to know

Start date September
Number of ECTS 30 Dutch Education System
Programme level Minor
Programme code MB-INTBUSK-17
Language of instruction English
Year of study Year 3 or 4
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

In this International Business Skills minor you will be working on improving your personal qualities, and thus on strengthening the profile of your company.

The trust in you is built particularly by your capability of adjusting yourself to the local culture. That is why following this minor is not limited to classroom activities and project work, but also extends to the golf course and the (wine) table.

This minor offers training in international commercial skills: you will develop knowledge and skills in the fields of International Branding, Human Resource Management, Social Business Skills and International Marketing Communication. In addition, you will be offered theories about doing business in an international context, with a particular emphasis on the impediments occurring during the development and implementation of the communication mix (Advertising, PR, Sales Promotion, Personal Selling).

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Flip de Groot or Theo Daselaar.

The programme takes place during one semester and contains the following courses:

Course unit title

ECTS

International Branding in a B-to-B Environment

5

International Sales

5

Human Resource Management

5

World of Diversity

5

Social Business Skills (Golf, Wine Etiquette)

5

International Marketing Communication & Sales Plan 1 (Casework)

5

Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. It is not possible to combine (two or more) programmes in one single period.

In our Course Guide you can find all relevant information about the programme in one practical document. Download it here for your convenience.

To enter this programme, you need a foundation of introductory course(s) in Marketing Management.

English CEFR level B2.

In the first week, you will take a compulsory English proficiency test.

Please note: If your English language skills are below the required level, you may not be able to enter the programme, as you need to be able to actively participate in (parts of) the programme. In all cases, the programme manager makes the final decision.

"Why the International Business Skills minor at HU is the greatest thing since sliced bread." Read the recommendation of American Exchange student Dennis Scheider.

"Have you ever watched a sunset that was beautiful, but you didn’t want an incredible day to end? That is the best way I can simplistically describe how I felt when finishing the International Business Skills minor at HU University of Applied Sciences Utrecht. Five months earlier, I had begun a minor with individuals from all around the world, and what we learned over those five months was incredible."

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live? Visit the practical information page.

Find out how to apply

Ready for an international adventure?

why choose hu?

  • Build your international business profile

    With an International Business Skills minor you build a strong international business profile displaying practical commercial skills, making you stand out to future employers at home and abroad.

  • Inspiring international setting

    HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

  • Utrecht Science Park Campus

    Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.

Study in Utrecht

Interested in our International Business Skills programme?

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