International Marketing Management 3
Our International Marketing Management 3 programme covers the third-year courses of the Specialisation Track Marketing & Sales of the International Business & Management Studies bachelor programme.
It features courses on Strategic Marketing Management, Sales & Account Management, Market & Marketing Research, Management Information Systems, Consumer Behaviour & Branding and Innovative Product Management Plan.
Useful to know
|Start date||February, September|
|Number of ECTS||30 Dutch Education System|
|Programme level||Year 3 - Minor|
|Programme code||IMM3-SEM1 (autumn), IMM3-SEM2 (spring)|
|Language of instruction||English|
|Year of study||Year 3|
|Location||Utrecht Science Park|
What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!
In our Course Guides you can find all relevant information about the courses in one practical document. Download them here for your convenience.
You need a solid base on intermediate level in International Marketing to enter the programme.
When you move to a different country to study, there are lots of things to arrange. For instance, where will you live? Visit the practical information page.
Find out how to apply
Ready for an international adventure?
Why choose hu?
Build your international marketing profile
With our International Marketing Management programme you build a strong international profile, making you stand out to prospective employers at home and abroad.
Inspiring international setting
HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.
Utrecht Science Park Campus
Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.
Vibrant university city Utrecht
Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.