Sport & Entertainment Marketing

Sport & Entertainment marketing is a subdivision of marketing which focuses both on the promotion of sports, events, games, music and films and the promotion of other products and services through sport and entertainment. You will be actively working on real-life business cases provided directly by the industry. Through these projects, you can apply the theoretical knowledge you learn from our lecturers and guest lecturers, who all have a background in the sports and entertainment industry.

The purpose of the programme is to introduce you to the business of sport and entertainment, which is a growing aspect of marketing these days. While at the same time giving you the opportunity to speak with and learn from top (inter)national professionals in the industry in a professional but relaxed (classroom) environment.

This year, for example, students are actively involved in the organisation of the KLM Curacao Marathon for their International Exchange Project. As a part of the project, most of them will travel to Curacao to actively participate in the organisation of this event.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Martijn Gregoire, or the academic coordinator, Karin van Gastel.

The programme takes place during one semester and contains the following courses:

Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. By choosing this package you will have to participate in ALL the courses included. It is not possible to combine (two or more) programmes in one single period.

In our course guide you can find all relevant information about the programme in one practical document. Download them here for your convenience.

• Sports Marketing
• Entertainment Marketing
• Event Management
• SEM in international perspective
• Project SEM

You can find other, interesting information in the following documents:

• Grading criteria Project SEM
• Entertainment Marketing Interview Professional Challenge
• Entertainment Marketing Film Challenge
• Entertainment Marketing Music Challenge

When applying for this programme, you are expected to have a foundation of introductory course(s) in Marketing Management. You should also have a background or strong interest in the Sport and/or Entertainment business.

English CEFR level B2.

During the first week (or on the Introduction Day), you will take a compulsory English proficiency test in order to check eligibility to participate in the courses.

Please note: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of Study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager, to decide if your English language ability is sufficient to be eligible for the programme/course.

For the international trip you should expect an extra contribution of around € 750 for travel and accommodation. In case you cannot afford the costs, there is an alternative assignment to finish this course. However, we encourage you to start saving for this trip, so you will not miss out on a great experience.