Big Data for Smart Media and Business

We believe that you, as a future business, communication or media specialist, need to acquire the necessary skills to work with data. Employers are desperately looking for domain specialists with practical knowledge of data.

Do you need to be a hard-core computer scientist to work with data? The answer is no! You will learn basic computer programming that will help you feel comfortable when working with data. In the past many non-technical students have successfully completed this program. Former students have found awesome internships and jobs with respectable organisations. What are you waiting for?

Useful to know

Start date February
Number of ECTS 30 Dutch Education System
Programme level Minor
Programme code JM-BSCEN-18
Language of instruction English
Year of study Year 3 or 4
Practical Matters Housing and Immigration
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

More and more aspects of culture and social interactions are translated into machine-readable data. The massive quantities of rich social, cultural, economic, political and historical data enable new opportunities for domains such as business, communication and media. For instance, using data could lead to creation of new services, the creation of new media content, the identification of new target audiences, new forms of interaction with target audiences, et cetera.

During this 30 ECTS programme you learn to work with data. You will learn to:

  1. critically examine the impact of data on our society.
  2. collect, clean, analyse and visualise data from various sources such as the web, social media and open data through tools and basic programming.
  3. use data to create new concepts and services.
  4. create insights, predictions and actions from data using basic machine learning techniques and statistics.

This programme is not primarily aimed at computer scientists. However, if you have a background in computer science you are more than welcome! We will cover the basics about programming but we can also assist you with more advanced topics.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Bob Cruijsberg.

This programme takes place over one semester and consists of the following parts:

Course Unit Title


Data Playground


Data Business and Society


Data Project 1: Research with Data


Data Learnings


Data Project 2: Design for Data


Please be aware that the courses in this programme are interrelated. This is why it is not possible to substitute courses in this programme for other courses.

This minor is interesting for students with a background in:

  • communication
  • media
  • ICT
  • business
  • entrepreneurship
  • journalism

You will learn some basic computer programming that will help you feel comfortable and confident when working with data. In the past many non-technical students have successfully finished this programme.

There are no additional entry requirements.

English CEFR level B2.

Please note: You may be asked to take a language assessment test before the start of the programme. If your English language skills are below the required level, you may not be able to enter the course, as you need to be able to actively participate in (parts of) the programme. In all cases, the programme manager makes the final decision.

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit the practical information site. Read here for more info about how to arrange housing. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Why choose HU?

  • Strengthen your professional profile with practical data skills

    Companies have an ever-growing need for business, communication and media specialists with a working understanding of data and the skills to translate them into policy. Following this programme will certainly strengthen your professional profile in this field.

  • Inspiring international setting

    HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

  • Utrecht Science Park Campus

    Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.

Students studying at HU University for Applied Sciences

Interested in our Big Data for Smart Media and Business programme?

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