Business for Emerging Markets

Thanks to a long period of strong economic growth and increasing purchasing power of a growing group of consumers, many emerging economies are also becoming more and more interesting as new markets for goods and services.

At the same time, these economies are characterised by the presence of ‘institutional gaps’, both in infrastructure and regulation. Although these gaps complicate doing business, they also encourage the development of new, innovative business models. Which is exactly what our programme Business for Emerging Markets focuses on, and therefore, it offers you content that goes beyond established international business theories and practices.

Useful to know

Start date February, September
Number of ECTS 30 Dutch Education System
Programme level Minor
Programme code MB-EMERG-SEM1 (autumn), MB-EMERG-SEM2 (spring)
Language of instruction English
Year of study Year 3 or 4
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

"By 2025, annual consumption in emerging markets will reach $30trn: the biggest growth opportunity in the history of capitalism" (McKinsey & Company).

Our Business for Emerging Markets minor programme looks at important shifts in international business and provides a solid basis on the opportunities and threats of doing business in newly emerging markets.

We offer unique content that goes beyond traditional global business theories and practices in a practical programme where application of new insights is key.

The programme is attractive to European as well as non-European students with a strong international orientation, who are open to new business opportunities off the beaten track.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Marieke Kragten.

The programme takes place during one semester and contains the following courses:



Global Entrepreneurship


International Business 1: Strategy


Economic and Social Development


International Business 2: Organisational Behaviour


Doing Business in Emerging Markets


Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. It is not possible to combine (two or more) programmes in one single period.

In our Course Guides you can find all relevant information about the courses in one practical document. Download them here for your convenience.

Doing Business in Emerging Markets

Economic and Social Development

Global Entrepreneurship

Int Business 1 Strategy

Int Business 2 Organizational Behaviour

You need a solid basis on intermediate level in International Business Management to enter the programme.

English CEFR level B2.

Please note: You may be asked to take a language assessment test before the start of the programme. If your English language skills are below the required level, you may not be able to enter the course, as you need to be able to actively participate in (parts of) the programme. In all cases, the programme manager makes the final decision.

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit the practical information site. Read here for more info about how to arrange housing. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Why choose HU?

  • Seize the many opportunities that emerging markets offer

    Thanks to its unique content specifically directed at doing business in emerging economies, this minor programme provides excellent preparation for you to seize the many opportunities these markets have to offer.

  • Inspiring international setting

    HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

  • Utrecht Science Park Campus

    Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.

Study in Utrecht

Interested in our Business for Emerging Markets programme?

Want to know more?