Digital China

The exchange programme Digital China will provide you with up-to-date and hands-on knowledge and skills about China’s digital landscape and creative business. Throughout all courses you will explore and train your mindset and thinking methods. You will be able to develop creative and critical thinking with competitiveness and compatibility for any working environment: from startups and international companies and businesses that want to enter or (have already entered) China, to Chinese companies that want to enter or (have already entered) European/global market.

The courses are designed to be practical and fun, with lots of showcases and guest lectures from industries, such as Alibaba, Wechat, Tiktok, Huawei and Xiaomi. But also include Western creative businesses or brands that succefully entered China such as Mediamonks, Dept agency, Cluse and Rituals.

The teaching format and methods include lectures, workshops with guest speakers from industries, field trips to companies, individual assignments and group tasks.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Bei Wang.

The exchange programme Digital China is offered over a 20 weeks period, with two courses in period A and two courses in period B. The complete programme can be chosen as a unit of 30 ECTS, or you can choose the courses separately (for the corresponding number of ECTS). These individually chosen courses (the first three in the table below) can be combined with the courses of the programmes Creative Business and Media Psychology. When selecting the courses, it is important to always mention the course code.

In our Course Guide you can find all relevant information about the programme in one practical document. Download it here for your convenience.

There are no specific entry requirements for this course. The most important qualifications to successfully participate in this programme are curiosity and open-mindedness.

English CEFR level B2.

Please note: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course.

The main goal of the exchange programme Digital China is to equip you with up-to-date and hands-on knowledge and skills about China’s digital landscape and creative business. You will train your mindset and explore different thinking methods to develop your creative and critical thinking skills. You will learn to apply these skills in combination with competitiveness and compatibility issues to any working environment, whether a startup or international business that want to conquer the Chinese market or Chinese companies that wish to enter the European/global markets.

If you would like more information about the programme, please check the website www.digitalchina.university or contact the programme coordinator Bei Wang.