Our exchange programme Digital China is an intensive study programme on the mind-boggling Chinese digital and technological innovation, as well as Chinese creative business development. It offers you a dive-in experience of China’s unique digital ecosystem, that completely differs from the rest of the world.
China’s rapid technological development, a large and exponentially growing digital consumers base and social media penetration has fueled tremendous growth of its digital ecosystem. Silicon Valley was the source of technology firsts, but China is now taking over this role.
This programme will provide you with the latest trends and insights from professionals about digital China at the dawn of an unprecedented digital era.
What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!
The exchange programme Digital China will provide you with up-to-date and hands-on knowledge and skills about China’s digital landscape and creative business. Throughout all courses you will explore and train your mindset and thinking methods. You will be able to develop creative and critical thinking with competitiveness and compatibility for any working environment: from startups and international companies and businesses that want to enter or (have already entered) China, to Chinese companies that want to enter or (have already entered) European/global market.
The courses are designed to be practical and fun, with lots of showcases and guest lectures from industries, such as Alibaba, Wechat, Tiktok, Huawei and Xiaomi. But also include Western creative businesses or brands that succefully entered China such as Mediamonks, Dept agency, Cluse and Rituals.
The teaching format and methods include lectures, workshops with guest speakers from industries, field trips to companies, individual assignments and group tasks.
Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Bei Wang.
The exchange programme Digital China is offered over a 20 weeks period, with two courses in period A and two courses in period B. The complete programme can be chosen as a unit of 30 ECTS, or you can choose the courses separately (for the corresponding number of ECTS). These individually chosen courses (the first three in the table below) can be combined with the courses of the programmes Creative Business and Media Psychology. When selecting the courses, it is important to always mention the course code.
||Course unit title||Course description
||China's Digital Ecosystem
||Channels and platforms, Chinese digital media landscape and censorship, super apps, social commerce, creative digital marketing practices, new retail.
||New Silicon Valley
||China’s technology innovation such as AI, 5G application, robotics, smart manufacturing, fintech, smart city and introduction to China’s blockchain development trends.
||Doing business with Digital China
||Business culture, intercultural communication, practical skills in doing business with/in digital China.
||This course consist of applied research tasks for a real client.
In our Course Guide you can find all relevant information about the programme in one practical document. Download it here for your convenience.
There are no specific entry requirements for this course. The most important qualifications to successfully participate in this programme are curiosity and open-mindedness.
English CEFR level B2.
Please note: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course.
The main goal of the exchange programme Digital China is to equip you with up-to-date and hands-on knowledge and skills about China’s digital landscape and creative business. You will train your mindset and explore different thinking methods to develop your creative and critical thinking skills. You will learn to apply these skills in combination with competitiveness and compatibility issues to any working environment, whether a startup or international business that want to conquer the Chinese market or Chinese companies that wish to enter the European/global markets.
When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit our practical information page to help you prepare your stay. It is also important to start arranging a living space as soon as possible. Our housing pages will help you on your way. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.
Find out how to apply
Ready for an international adventure?
Why choose hu?
Join our minor Digital China
You will experience a real-time excursion throughout the unique and globally influential Chinese digital ecosystem. We will provide you with the latest trends and insights about digital China at the dawn of an unprecedented digital era.
Inspiring international setting
HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.
Utrecht Science Park Campus
Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.
Vibrant university city Utrecht
Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.