Navigating China’s Digital Landscape
Navigating China’s Digital Landscape is an intensive exchange programme on the mind-boggling Chinese digital and technological innovation, as well as Chinese creative business development. It offers you a dive-in experience of China’s unique digital ecosystem, that completely differs from the rest of the world.
China’s rapid technological development, a large and exponentially growing digital consumers base and social media penetration has fueled tremendous growth of its digital ecosystem. Silicon Valley was the source of technology firsts, but China is now taking over this role.
This programme will provide you with the latest trends and insights from professionals about digital China at the dawn of an unprecedented digital era.
Useful to know
Start moment | September |
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Number of ECTS | 30 Dutch Education System |
Programme level | Minor |
Programme code | JM-NCDL-24 |
Language of instruction | English |
Year of study | Year 3 or 4 |
Practical Matters | Housing and Immigration |
Location | Utrecht Science Park |
Course content
What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!
From the 1950s through the 2010s, the West, led by the US, riding on the back of the post-war economic boom, has steered the global digital revolution. However, the 2010s marked a shift towards a multipolar development in global digital transformation. China’s rapid domestic growth has further translated into international digital influence, while regions like the Global South emerged as new players in the digital arena.
This programme is a multifaceted exploration of China’s digital rise. It offers an immersive journey into China’s unique digital landscape, providing students with the opportunity to explore the dynamic intersection of China’s digital economy and digital culture. It dives into the intricate world of tech giants like Alibaba, Tencent, TikTok, Huawei and more to understand how they have redefined the global tech landscape. It also uncovers the secrets behind China’s digital strategies, from the thriving e-commerce ecosystem to cutting-edge advancements in artificial intelligence and blockchain. Additionally, it unravels the complexities of China’s relationships with the Global South through its technological and economic influence.
Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Yilun Zhang.
The exchange programme Navigating China’s Digital Landscape consists of the following courses:
Course unit title | ECTS |
China's Digital Ecosystem |
10 |
New Silicon Valley |
5 |
Doing business in China and other emerging markets |
5 |
Practical/Research tasks |
10 |
In this course, we explore a landscape where social media channels and platforms form an intricate web, to discover the art of navigating through cultural nuances and media sensitivities, and to decode China’s digital behemoths – the Super Apps. Additionally, we will unravel the latest phenomenon of social e-commerce, learn cutting-edge digital marketing tactics, and step into the arena of the new retail.
Learn about Chinese digital media landscape, including channels and platforms in China’s digital ecosystem. Furthermore, propaganda and censorship media sensitivity, cultural nuances, and Super Apps. Also, the newest developments of the social e-commerce, creative digital marketing practices, as well as the new retail.
Here, we step through the portal to a realm where China’s digital prowess meets the world’s, in a multipolar dance of digital transformations. We will engage with the titans of tomorrow’s technology – AI, 5G, the Internet of Things, smart manufacturing, fintech, plus the revolutionary Blockchain and Metaverse. Consequently, we grasp the narratives that are propelling China onto the global stage and redefine what we thought was possible in the digital age.
This course is to unlock the secrets to commercial mastery in China and beyond. We will cultivate an understanding of business etiquette and intercultural dialogue, delve into the variegated sub-cultures, and hone practical skills essential for navigating and succeeding in China’s vibrant market and other burgeoning economies.
This is not just a course, but a crucible of creativity – let the knowledge dance with practice, this project-oriented adventure invites you to apply everything you’ve learned in the Digital China minor to real-world challenges. Collaborate with actual clients, craft innovative solutions, and create either a prototype or a tailored task execution to meet the unique demands of your client project. Your journey will culminate in a tangible testament to your newfound expertise.
In our Course Guide you can find all relevant information about the programme in one practical document. The course guide is not yet available. Once it's available, you can download it here for your convenience.
English CEFR level B2.
Please note: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course.
Through engaging tutorials and workshops, hands-on projects with real clients, guest lecturers and industrial fieldtrips, you will not only gain insights into the socio-cultural impacts of China’s digital revolution, examining topics such as digital ecosystem, digital censorship, social credit systems, but equip yourselves with the skills and knowledge needed to navigate the rapidly evolving global digital era.
Together with the mindset and thinking methods explored and trained throughout all courses, you will be able to develop creative and critical thinking with competitiveness and compatibility for any working environment, from startups, international companies and businesses that want to enter or already entered China, to join Chinese companies that want to enter or already entered European/global market.
Practical information
When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit our practical information page to help you prepare your stay. It is also important to start arranging a living space as soon as possible. Our housing pages will help you on your way. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.
Find out how to apply
Ready for an international adventure?
Why choose hu?
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Join Navigating China’s Digital Landscape
You will experience a real-time excursion throughout the unique and globally influential Chinese digital ecosystem. We will provide you with the latest trends and insights about digital China at the dawn of an unprecedented digital era.
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Inspiring international setting
HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.
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Utrecht Science Park Campus
Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.
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Vibrant university city Utrecht
Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.
Interested in our Navigating China’s Digital Landscape programme?
Want to know more?
- Telephone +31 88 481 81 81
- Email exchange@hu.nl
- Work days from 09.30 am to 4.30 pm