Immersive Design

Are you a creative, internationally oriented student with a passion for design? Are you keen to utilise new media to reach audiences using audio-visual, virtual reality or augmented reality environments? Our newly developed Immersive Design minor programme is for you!

Impact Your Future

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Taking part in this programme means that you add quality pieces to your portfolio and work within a group of like-minded future design professionals. You will gain solid theoretical and practical knowledge about branding, communication and (immersive) design. Part of the programme involves solving a real case for a client.

Useful to know

Start date February
Number of ECTS 30 Dutch Education System
Programme level Minor
Programme code CMD-BRAND-SEM2
Language of instruction English
Year of study Year 3 or 4
Practical Matters Housing and Immigration
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

The Immersive Design programme gives you the opportunity to improve your understanding and skills in the fields of Immersive Design to an advanced level.

In the course 'Immersive Design' you will learn how to engage audiences using storytelling, non-linear narrativity in audio-visual, virtual reality or augmented reality environments.

The course 'Future Lab' lets you delve deeper in scenario-based design and related topics. In the course 'Lab Next' you have the freedom to explore a topic of your choosing in the fields of branding and concepting. Finally, in the 'Design Studio' you can use the knowledge, skills and inspiration that you have gained in a project for a client.

In short: an inspiring programme in which you can make things you would want in your portfolio, and where you learn to recognise and argue the quality and beauty of branding and communication.

The programme gets you ready to confidently start working in a Creative Business environment.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Rob van den Idsert.

The programme takes place during one semester and contains the following subjects:

Course unit title
Immersive Design
Studio NeXt 10
Future Lab

Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. It is not possible to combine (two or more) programmes in one single period.

Course descriptions

  • Immersive design
    In this course you will learn how to engage audiences using storytelling, non-linear narrativity in audio-visual, virtual reality or augmented reality environments.

  • Studio NeXt
    In the Design Studio you will apply the things you have learned in the other courses to solve a communication design problem for a client.

  • Future Lab
    You will learn about scenario-based design, scenario-planning, trendspotting and probing. You will use these design techniques in the studio that is also part of the programme.

In our Course Guide you can find all relevant information about the programme in one practical document.

*The course guides will become available soon. If you have questions about the programme, please get in touch with our programme coordinator, Rob van den Idsert.

To enter into this programme, you should have some design-related experience but most of all the will to explore and find your design inspiration.

English CEFR level B2.

Please note: You may be asked to take a language assessment test before the start of the programme. If your English language skills are below the required level, you may not be able to enter the course, as you need to be able to actively participate in (parts of) the programme. In all cases, the programme manager makes the final decision.

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit the practical information site. Read here for more info about how to arrange housing. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Why choose HU?

  • Enthral audiences with immersive design

    Immersive design might seem futuristic to some, but you'll know how to engage today's audiences after completing the Immersive Design programme. With your skill set you are sure to find an interesting job in creative business.

  • Inspiring international setting

    HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

  • Utrecht Science Park Campus

    Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.

Exterior Padualaan 99 and 101, Utrecht Science Park

Interested in our Immersive Design programme?

Want to know more?