International Marketing Management 3

Our International Marketing Management 3 programme covers the third-year courses of the Specialisation Track Marketing & Sales of the International Business & Management Studies bachelor programme.

It features courses on Strategic Marketing Management, Sales & Account Management, Market & Marketing Research, Management Information Systems, Consumer Behaviour & Branding and Innovative Product Management Plan.

Useful to know

Start date February, September
Number of ECTS 30 Dutch Education System
Programme level Year 3 - Minor
Programme code IMM3-SEM1 (autumn), IMM3-SEM2 (spring)
Language of instruction English
Year of study Year 3
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

This programme covers the third year courses of the Specialisation Track International Marketing & Sales of the four years’ Bachelor degree programme International Business & Management Studies.

It is open to Exchange students to pursue as a Minor.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Jolijn van Duijnhoven.

The programme takes place during one semester and contains the following courses:



Strategic Marketing Management


Sales & Account Management


Market & Marketing Research


Management Information Systems


Consumer Behaviour & Branding


Innovative Product Management Plan


Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. It is not possible to combine (two or more) programmes in one single period.

In our Course Guides you can find all relevant information about the courses in one practical document. Download them here for your convenience.

Consumer Behaviour and Branding

Innovative Product Management Plan

Management Information Systems

Market and Marketing Research

Sales and Account Management

Strategic Marketing Management

You need a solid base on intermediate level in International Marketing to enter the programme.

English CEFR level B2.

Please note: You may be asked to take a language assessment test before the start of the programme. If your English language skills are below the required level, you may not be able to enter the course, as you need to be able to actively participate in (parts of) the programme. In all cases, the programme manager makes the final decision.

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit the practical information site. Read here for more info about how to arrange housing. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Why choose hu?

  • Build your international marketing profile

    With our International Marketing Management programme you build a strong international profile, making you stand out to prospective employers at home and abroad.

  • Inspiring international setting

    HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

  • Utrecht Science Park Campus

    Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.

Study in Utrecht

Interested in our International Marketing Management 3 programme?

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