Masterclass Strategic Marketing

Are you a Marketing student looking for an intensive Minor? Do you want to challenge yourself and your fellow students in an international environment? Then our Minor Masterclass Strategic Marketing is for you! You can opt to sit for the NIMA-B exam.

To ensure the quality of the learning environment, a pre-test on marketing is part of the application process. You will study marketing management on an advanced level and focus on topics such as strategic and international marketing, management issues, marketing plans and implementation.

This minor programme takes place in both autumn and spring.

Useful to know

Start date February, September
Number of ECTS 30 Dutch Education System
Programme level Minor - advanced
Programme code MC-MASTERCLASS
Language of instruction English
Year of study Year 3 or 4
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

The Masterclass Strategic Marketing Minor is an advanced, specialised programme in Strategic Marketing Management.

You take theoretical and practical courses in subjects such as Strategic Marketing, Corporate Policy, Scenario Planning & Performance Management and International Marketing.

Additionally, you can opt to sit for the NIMA-B (European Marketing Confederation: Marketing Manager) exam.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Ton Borchert.

The Masterclass Strategic Marketing minor programme takes place during one semester and contains the following courses:

Course unit title


Strategic Marketing – an academic approach


Corporate Policy – Scenario Planning & Performance Management


Management Issues of Internationalisation, Innovation & Research


Practical Implications – Nuts & Bolts


International Marketing/Export Plan Portfolio


Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. It is not possible to combine (two or more) programmes in one single period.

In our Course Guide you can find all relevant information about the programme in one practical document. Download it here for your convenience.

To enter this intensive programme, you need a solid foundation of intermediate level course(s) in Marketing Management.

Students have to take a compulsory pre-test in marketing order to be allowed to participate in the programme.

English CEFR level B2.

Please note: You may be asked to take a language assessment test before the start of the programme. If your English language skills are below the required level, you may not be able to enter the course, as you need to be able to actively participate in (parts of) the programme. In all cases, the programme manager makes the final decision.

You can download our brochure or poster here.

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit the practical information site. Read here for more info about how to arrange housing. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Why choose HU?

  • Become a leader in marketing management

    This intensive international programme prepares you for a leading role in marketing management, providing you with a solid theoretical base and plenty of advanced practical application.

  • Inspiring international setting

    HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

  • Utrecht Science Park Campus

    Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.

Study in Utrecht

Interested in our Masterclass Strategic Marketing programme?

Want to know more?