Interested in cultures and countries? Excited about innovation? Our Master programme Innovation in European Business takes you to three cities: Cork (Ireland), Paris (France) and Utrecht (Netherlands) in 16 months – ensuring you have truly European experience. You will develop a valuable skill set, combining knowledge about business and management with advanced analytical skills and applying these as you learn – preparing you for implementing and managing sustainable innovation and a career in innovative business with companies around the continent.

Key elements of the programme

  • International orientation on the full cycle of innovation; study in three countries (classes in culture & language).
  • Perspective of Change.
  • Focus on professional practice.
  • In-company placement in European company.
  • Research techniques and skills.
  • Research project and presentation.
  • Training in management skills and intercultural skills.
  • Guest lecturers and company visits.
  • Study trip to EU offices in Brussels and innovation centres, innovating companies and incubators in the three countries.
  • Optional: French stream:
    • Intensive French courses in Cork and Paris;
    • Some subjects taught in French during Paris terms
  • Small groups of students from various countries and cultures.

Useful to know

Start date September
Application Deadline 1 July 2020 (EU students) & 1 June 2020 (non-EU students)
Tuition € 10500 (free from VAT)
Location Heidelberglaan 15 Utrecht Cork - Ireland Paris - France
Practical Information

Admission requirements


Mobility funding will be available to students in the MSc IEB programme in the shape of Erasmus grants (amounts vary between years).

During the programme

You and your fellow students will study and live together in various locations in at least three countries during this intensive 16 months' programme- learning and growing through a series of modules, seminars and other interactions. A company placement is also included in the programme. You finish by writing a dissertation.

Career prospects

You will have many opportunities available to you. A lot of our graduates take up positions with their placement organisations after graduation, others will find jobs with a variety of firms in Services, Information Technology, Healthcare (Management), Manufacturing, Consulting and Academia. Alumni are typically engaged in Business Development: either for multinationals on the innovation department, with SME’s, or in Incubators and Innovation Centers, or as Entrepreneurs. Alumni often work in international environments either ‘ at home’ or abroad.

Admission requirements

Your application will be reviewed by a committee of assessors. They will then compile a shortlist based on applicants' results in their primary degrees as well as their relevant professional experience. Offers are made to applicants in the order of their ranking on this shortlist.


  • Internationally oriented

    You are curious about other countries and cultures, and excited about encountering them during the programme.

  • Innovative mindset

    You always look at how things can be done better, and what you can invent or discover to make this happen.

  • Ambition

    You need to be ambitious and focussed to successfully complete this intensive program.

Gilbert Silvius, lecturer Master innovation in European business, HU University of Applied Sciences Utrecht

"I enjoy working in these programs because the master students are committed and high level."

Gilbert Silvius Lecturer
David Meany, Master Innovation in European Business

"The standard of teaching is very high, with many of the lecturers bringing years of industry experience to the classroom."

David Meany (25)
Professionals at work at HU University for Applied Sciences

Interested in the master Innovation in European Business?