Digital Business & Media
Our society is seeing dramatic changes as a result of digitalisation. In Digital Business & Media, we study how digital innovations can be successfully implemented and have a positive impact on society. Our focus is consistently on the human side of digitalisation, since technological trends only become important when people put them to use.
People-centred digitalisation
Our research focuses on the human side of digitalisation, and specifically the behaviour of the user or end user. Each of the research groups working within this theme contributes specific expertise – so that together, we can tackle issues relating to digital transformation in a multidisciplinary approach.
Pan-European Observatory for Mitigation of Hate Speech (PANORAMA)
How do you get a grip on evolving online hate speech trends?
AI in the human loop
Professionals are increasingly being supported by AI (Artificial Intelligence). But how do professionals experience this? What kind of support strengthens their profession and what do they not want? In this project, we investigate how different roles for AI (decision maker, advisor or knowledge source) are experienced by future professionals in preventive care.
“Digitalisation is a fact. Whether digitalization becomes a success, depends on human behaviour and adaption.”
Arjan Bruins Corporate Market and Client Management, Cadastre, Land Registry and Mapping Agency
the Research groups
Our professors
Partnerships
We collaborate in a variety of alliances with partners in business services and the creative sector, the public sector, knowledge institutions and government agencies. We prefer to focus on long-term partnerships. Our research questions are grounded in practice. As a result, our research not only yields scientific knowledge but also insights and applications that have a direct relevance to today’s professional practice. Do you have a research question relating to digitalisation? We would be happy to discuss it with you.
Education
Research groups play an important role in the development and substantive elaboration of bachelor’s and master’s degree programmes. For example, in 2018, we launched the successful master’s degree programme in Data Driven Design. We are also working on the development of the Data Driven Business master’s degree programme and master’s degree programmes in Marketing, Communication and Finance.
Labs en Centres of Expertise
We work together with various Labs and Centres of Expertise to exchange and disseminate specific knowledge and expertise. See what they can do for you.
“Digitalisation is a fact. Whether digitalization becomes a success, depends on human behaviour and adaption.”
Arjan Bruins Corporate Market and Client Management, Cadastre, Land Registry and Mapping Agency
Interested in collaborating with us, or do you have a question?
Digital Business and Media
- Telephone +31 88 481 98 70
- Email digitalbusiness&media@hu.nl
- Monday, Tuesday, Thursday: 9:30 a.m.-4:30 p.m., Wednesday and Friday: 9:30 a.m.-12 noon.