Digital Business & Media
Our society is seeing dramatic changes as a result of digitalisation. In Digital Business & Media, we study how digital innovations can be successfully implemented and have a positive impact on society. Our focus is consistently on the human side of digitalisation, since technological trends only become important when people put them to use.
People-centred digitalisation
Our research focusses on the human side of digitalisation, and specifically the behaviour of the user or end user. Each of the research groups working within this theme contributes specific expertise – so that together, we can tackle issues relating to digital transformation in a multidisciplinary approach.
Is there a future for marketing
Development of a tool to map trends and scenarios that can give better direction to educational programs and research projects relevant to practice
Connecting external entrants to agricultural businesses without successors and / or lessees of agricultural land
This research aims at identifying the factors that are important for connecting external entrants to agricultural entrepreneurs without a successor
From black box to glass box: hidden mechanisms in automated journalism
How do journalists use automated tools and what is the effect is on the gathering, selection and use of the found information and sources within it?
“Digitalisation is a fact. Whether digitalization becomes a success, depends on human behaviour and adaption.”
Arjan Bruins Corporate Market and Client Management, Cadastre, Land Registry and Mapping Agency
the Research groups
Our professors
Partnerships
We collaborate in a variety of alliances with partners in business services and the creative sector, the public sector, knowledge institutions and government agencies. We prefer to focus on long-term partnerships. Our research questions are grounded in practice. As a result, our research not only yields scientific knowledge but also insights and applications that have a direct relevance to today’s professional practice. Do you have a research question relating to digitalisation? We would be happy to discuss it with you.
Education
Research groups play an important role in the development and substantive elaboration of bachelor’s and master’s degree programmes. For example, in 2018, we launched the successful master’s degree programme in Data Driven Design. We are also working on the development of the Data Driven Business master’s degree programme and master’s degree programmes in Marketing, Communication and Finance.
Labs en Centres of Expertise
We work together with various Labs and Centres of Expertise to exchange and disseminate specific knowledge and expertise. See what they can do for you.
“Digitalisation is a fact. Whether digitalization becomes a success, depends on human behaviour and adaption.”
Arjan Bruins Corporate Market and Client Management, Cadastre, Land Registry and Mapping Agency
Interested in collaborating with us, or do you have a question?
Digital Business and Media
- Telephone +31 88 481 98 70
- Email digitalbusiness&media@hu.nl
- Monday, Tuesday, Thursday: 9:30 a.m.-4:30 p.m., Wednesday and Friday: 9:30 a.m.-12 noon.