Our society is seeing dramatic changes as a result of digitalisation. In Digital Business & Media, we study how digital innovations can be successfully implemented and have a positive impact on society. Our focus is consistently on the human side of digitalisation, since technological trends only become important when people put them to use.

People-centred digitalisation

Our research focusses on the human side of digitalisation, and specifically the behaviour of the user or end user. Each of the research groups working within this theme contributes specific expertise – so that together, we can tackle issues relating to digital transformation in a multidisciplinary approach.

digital and hands Arjan Bruins

“Digitalisation is a fact. Whether it is a success, however, depends on human behaviour and adaptation.”

Arjan Bruins Corporate Market and Client Management, Cadastre, Land Registry and Mapping Agency

the Research groups

Hans Duits | Professor | Financial-Economic Advice in Innovation

Hans Duits

Professor Financial-Economic Advice in Innovation Show profile
Yael de Haan | Professor | Quality Journalism in Digital Transition

Yael de Haan

Professor Quality Journalism in Digital Transition Show profile
Pascal Ravesteijn | Professor | Process innovation and information systems

Pascal Ravesteijn

Professor Process Innovation and Information Systems Show profile
Gerrita van der Veen | Professor | Marketing, Market Research and Innovation

Gerrita van der Veen

Professor Marketing, Market Research and Innovation Show profile

Partnerships

We collaborate in a variety of alliances with partners in business services and the creative sector, the public sector, knowledge institutions and government agencies. We prefer to focus on long-term partnerships. Our research questions are grounded in practice. As a result, our research not only yields scientific knowledge but also insights and applications that have a direct relevance to today’s professional practice. Do you have a research question relating to digitalisation? We would be happy to discuss it with you.

Universiteit Utrecht
Gemeente Utrecht
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Education

Research groups play an important role in the development and substantive elaboration of bachelor’s and master’s degree programmes. For example, in 2018, we launched the successful master’s degree programme in Data Driven Design. We are also working on the development of the Data Driven Business master’s degree programme and master’s degree programmes in Marketing, Communication and Finance.

Labs en Centres of Expertise

We work together with various Labs and Centres of Expertise to exchange and disseminate specific knowledge and expertise. See what they can do for you.

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