Immersive Journalism and the Engaged Audience
The news media is experimenting more and more with new narrative techniques, such as 360-degree video, augmented reality (AR) and virtual reality (VR) as a way of making their audience feel part of a story. We are researching the added value of these new journalistic productions and their impact on the audience.
Media organisations are experimenting with a number of new storytelling techniques. They use 360-degree video, augmented reality and virtual reality to share a story with the user and enable him/her to ‘feel’ the story too. We call the act of losing oneself in a story ‘immersion’. The question is whether immersive techniques actually work and if they enhance emotional engagement with a story? If so, which consequences does this have for the provision of information to the audience?
This research is ongoing. Once completed, a summary of the results will be provided here.
01 February 2018 - 01 February 2020
We start by establishing how immersive productions are created. By means of a content analysis, we identify which immersive elements are used in contemporary journalistic productions. We use interviews with the creators of, and experts on, immersive journalism to determine which processes underlie them.
Collaboration with knowledge partners
J-lab started this project in 2018, in collaboration with researchers from the UvA and the University of Vienna and journalists from KRO-NCRV, VPRO, NOS, NTR and the Netherlands Institute for Sound and Vision. J-lab was awarded a grant from the National Coordinating Body for Practice-Based Research (Nationaal Regieorgaan Praktijkgericht Onderzoek (SIA)) for the project.