Immersive Journalism and the Engaged Audience

VR headset interaction

The news media is experimenting more and more with new narrative techniques, such as 360-degree video, augmented reality (AR) and virtual reality (VR) as a way of making their audience feel part of a story. We are researching the added value of these new journalistic productions and their impact on the audience.

Objective

Media organisations are experimenting with a number of new storytelling techniques. They use 360-degree video, augmented reality and virtual reality to share a story with the user and enable him/her to ‘feel’ the story too. We call the act of losing oneself in a story ‘immersion’. The question is whether immersive techniques actually work and if they enhance emotional engagement with a story? If so, which consequences does this have for the provision of information to the audience?

 

Results

This research is ongoing. Once completed, a summary of the results will be provided here.

Duration

01 February 2018 - 01 February 2020

Approach

We start by establishing how immersive productions are created. By means of a content analysis, we identify which immersive elements are used in contemporary journalistic productions. We use interviews with the creators of, and experts on, immersive journalism to determine which processes underlie them.

HU researchers involved in the research

  • Yael de Haan | Professor | Quality Journalism in Digital Transition
    Yael de Haan
    • Professor
    • Research groups: Quality Journalism in Digital Transition
  • Kiki de Bruin | Researcher | Quality Journalism in Digital Transition
    Kiki de Bruin
    • PhD candidate
    • Research groups: Quality Journalism in Digital Transition
  • Nele Goutier | Researcher | Quality Journalism in Digital Transition
    Nele Goutier
    • Teacher-researcher
    • Research groups: Quality Journalism in Digital Transition
  • Anne Nienhuis | Researcher | Quality Journalism in Digital Transition and Human Experience & Media Design
    Anne Nienhuis
    • Researcher
    • Research groups: Quality Journalism in Digital Transition

Collaboration with knowledge partners

J-lab started this project in 2018, in collaboration with researchers from the UvA and the University of Vienna and journalists from KRO-NCRV, VPRO, NOS, NTR and the Netherlands Institute for Sound and Vision. J-lab was awarded a grant from the National Coordinating Body for Practice-Based Research (Nationaal Regieorgaan Praktijkgericht Onderzoek (SIA)) for the project.

Would you like to collaborate or do you have any questions?

Yael de Haan | Professor | Quality Journalism in Digital Transition

Yael de Haan

  • Professor
  • Research group: Quality Journalism in Digital Transition