Immersiveness in the creative industry

Due to current digital and technological developments, it is possible to produce media stories that create an immersive experience. Within the creative industry (arts, media and entertainment, cultural heritage) the mix of storytelling techniques, interaction and technology in productions make it possible to create an immersive experience. Within this project, we analyse how these immersiveness is created and to what extent immersive productions in the creative industry differ immersive journalism.