Mkb game changers GGD survey engagement
Nudging 13-15 year old adolescents into answering a questionnaire on mental, social, physical and sexual health as truthfully as possible. Teasing apart to what extent real-time cluster analysis of their behavioural data supports that goal.
A smart interface that uses behavioural data displayed during the survey to actively nudge a user to fill out the questionnaire as truthfully and engaged as possible.
01 June 2019 - 01 June 2021
Based on qualitative research amongst the target group we identified motivations for not filling out the questionnaire truthfully. Based on those we designed an experiment that was able to match behavioural patterns to motivations. Those patterns are then used as input for initiating nudges in the interface that may intervene in non-engaged behaviour.
Relevance of the research
A big problem for people who want to use surveys, is the trustworthiness of self report and reflection questions. This research builds upon a data-driven way to expands this research domain.
Collaboration with knowledge partners
Dutch Healthcare Assocation GGD Hart voor Brabant