Mkb gamechangers GGD survey engagement

Enhancing user engagement and stimulating the truthfulness of users’ answer when filling out a long survey that may touch upon sensitive topics.  
 

Objective

Nudging 13-15 year old adolescents into answering a questionnaire on mental, social, physical and sexual health as truthfully as possible. Teasing apart to what extent real-time clusteranalysis of their behavioral data supports that goal.

Results

A smart interface that uses behavioral data displayed during the survey to actively nudge a user to fill out the questionnaire as truthfully and engaged as possible.

Duration

01 June 2019 - 01 June 2021

Approach

Based on qualitative research amongst the target group we identified motivations for not filling out the questionnaire truthfully. Based on those we designed an experiment that was able to match behaviorial patterns to motivations. Those patterns are then used as input for initiating nudges in the interface that may intervene in non-engaged behavior.  

Relevance of the research

A big problem for people who want to use surveys, is the trustworthiness of self report and reflection questions. This research builds upon a data-driven way to expands this research domain.

HU researchers involved in the research

  • Aletta Smits | Researcher | Human Experience & Media Design
    Aletta Smits
    • Researcher
    • Research groups: Human Experience & Media Design
  • Koen van Turnhout
    Koen van Turnhout
    • Professor
    • Research groups: Human Experience & Media Design

Related research groups

Collaboration with knowledge partners

Dutch Healthcare Assocation GGD Hart voor Brabant

Any questions or want to collaborate?

Aletta Smits | Researcher | Human Experience & Media Design

Aletta Smits

  • Researcher
  • Research group: Human Experience & Media Design

Related