Anita Cox MSc works as a project leader and senior researcher within the Research group Marketing, Market Research and Innovation. She was involved in, among other things, the SIA RAAK research programmes: Return on Creativity and The Network is the Message. She has extensive national and international experience with market research.
Anita Cox studied Philosophy and Mass Communication at the University of Amsterdam.
After her studies she worked as a qualitative researcher, and subsequently as a Client Service Manager at Synovate Netherlands (now Ipsos), where she was invited to fulfil the position of Insights Director due to her ability to integrate research tools for the purposes of innovation. She was awarded an innovation prize for her efforts in this role.
Since 2011, she has been teaching Market Research for the Marketing degree programme at HU University of Applied Sciences Utrecht. She is also a member of the Curriculum Coordination Group for the Market Research & Analytics department, of the Board of Education of MOA, and of the executive board of the NIMA Community Neuromarketing. In addition, she is a guest lecturer at various universities of applied science and research universities.
Fields of expertise
- Marketing research
- Consumer behaviour