Ronald Voorn is a PhD candidate at the HU Research Centre for Innovation in Business and Communication and the University of Twente. He is conducting a study into the role of human values in behaviour between brands and consumers at the Research group Marketing and Customer Experience.
Ronald studies the role of human values in consumer behaviour. He is involved in setting up the Marketing Analytics specialization in the HU master Data Driven Business and also teaches Advertising and Consumer Psychology In the master year of the University of Twente.
Ronald Voorn has been active in managing brands since 1982, initially in the world of advertising until 1992, and since then on the client side. For instance, he worked at Heineken as Global Marketing Director and Managing Director for 15 years. Ronald is vice-chairman of the Supervisory Board of insurance company Univé Dichtbij, Supervisory board member of the Dutch Marketing Association (NIMA) as well as supervisory board member of plantation PortoMari in Curaçao.
Fields of expertise
- Marketing strategy
- Consumer behaviour