Ronald Voorn is a PhD candidate at the HU Research Centre for Innovation in Business and Communication and the University of Twente. He is also conducting a study into the role of human values in behaviour between brands and consumers at the Research group Marketing, Market Research and Innovation.

Ronald studies the role of human values in consumer behaviour. He also teaches Advertising and Consumer Psychology, is involved in setting up the Marketing Analytics specialisation and is a guest lecturer (UvA, VU and Leuven).

Ronald Voorn has been active in managing brands since 1982, initially in the world of advertising until 1992, and since then on the side of the consumer. For instance, he worked at Heineken as Global Marketing Director and Managing Director for 15 years. Ronald is a member of the Supervisory Board of insurance company Univé Dichtbij, as well as Playa Porto Mari in Curaçao.

Fields of expertise

  • Marketing strategy
  • Consumer behaviour


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Ronald Voorn | Researcher | Marketing, Market Research and Innovation

Ronald Voorn

  • Researcher
  • Research group: Marketing, Market Research and Innovation