Rusen Tanribilir

Ruşen Nurhayat Tanribilir

Teacher Creative Business
Ruşen is a highly motivated research enthusiast with over seven years of teaching experience. Possesses in-depth understanding of almost every aspect of qualitative and quantitative research acquired through background and experience in various higher education institutions. She treasures a life-long learning approach.


Ruşen started her education journey in the engineering field though continued her journey in the Communication domain, leading her to obtain Communication Arts Masters at Kultur University where she worked as a research assistant for several years with the thesis of “Analysing the political party images of European Union” (2005).

Further, she obtained a PhD in Advertising and Publicity at Marmara University from Communication Science department (2010) with research focused on Turkey and the Netherlands on the ‘’use of hybrid culture in advertising and reflections of social values”. Concurrently, she was associated with various higher education institutions as an Assistant Professor and Lecturer.

Her interdisciplinary skills empowered her to attend conferences and publish scholarly articles on numerous domains based on qualitative and quantitative research varying from semiotic discourse analysis to experimental studies.

In order to fulfil her ambition in advanced research, she completed Communication Science Research Masters at the University of Amsterdam on the thesis of ‘’Analysing antecedents of an intelligent voice assistant use intention and behaviour (2019)’’ where she supported bachelor students with statistic skills and participated contemporary research projects at Amsterdam School of Communication Research Center on augmented reality and perception.

She currently teaches research skills courses at the Creative Business Program to share her enthusiasm on research design and execution, where students are facilitated to use their critical and creative thinking skills. She teaches research analysis and methods, research labs and toolkit, data storytelling, project proposal. She coordinates research analysis and toolkit courses, supervises graduation thesis.

Fields of expertise

  • Research Methodology (qualitative and quantitative)
  • Data Analysis
  • Media Effects
  • Computer-Mediated Communication
  • Technology use
  • Advertising

Research themes

Ruşen has published various academic articles on advertising, new media (social media) and computer-mediated communication. Her future individual project aims to identify the predictors of adolescents’ intention in METAVERSE gaming. The core aspect is to investigate the impact of individuality traits on the gaming intention of adolescents (extreme vs regular users) using Structural Equation Modeling (SEM).

Project title Understanding the antecedences of adolescents’ gaming intention (behaviour) in METAVERSE.
Keywords METAVERSE, gaming, technology acceptance, peer influence, perceived social presence, media effects, computer-mediated communication.
Years of completion estimated 2 years
General project description

With the emergence of METAVERSE, gaming companies have been urged and responding aggressively to confirm their spatial presence in this new uncharted sphere. The unprecedented situation is expected to cause a major curiosity among adolescents into the new digital gaming platform leading to a massive shift of interest from existing gaming systems into METAVERSE gaming.

The sheer power of the gaming industry concerns parents significantly due to the industry’s extensive and irrepressible monitoring abilities of its young users. Although the current focus is on the technological advances of METAVERSE, shifting our focus to the prospective target will surely help to prepare adolescents for this extraordinary and inevitable experience.

This research aims to be a pioneer investigating the potential fundamental underlying factors leading to adolescents’ gaming intention (behaviour) in METAVERSE. A thorough and more in-depth analysis will be employed using the potential mediator and moderator models in SEM (e.g., heavy VR gaming, deficient self-regulation, hedonic motivation, state aggression, seeking affiliation, social presence, and peer influence) based on the technology acceptance (TAM) and self-generated media effects theories.

Ultimately, this research’ results will provide parents and institutions with a framework for solid regulations over gaming in METAVERSE.

Your Role in project Primary researcher

Key publications


  • Tanribilir, R., N. (2012, June, 13-15). A case study on postmodern virtual power effects of advertising aimed at Turkish Immigrants as an ethnic culture in Holland [Paper presentation]. The Society for Multi-Ethnic Studies: Europe and the Americas 8th Biennial Conference “Media and Mediated Performances of Ethnicity.” Blanquerna School of Communication, Ramon Llull University, Barcelona, Spain.
  • Tanribilir, R., N. (2012). Qualitative text discourse analysis on advertising and communication strategies aiming Muslims’ public sphere in the Netherlands [Paper presentation]. Kazan Federal University Institute of Studies and International Relations.


Scholarly publications

  • Tanribilir, R. N. (2021). Analysing the antecedence of an intelligent voice assistant use intention and behaviour. F1000Research, 10, 496.
  • Tanribilir, R. N. (2015). (Ed.), Traditional media and social media interaction in the new media era. In New Media and Communication Approach. (pp. 187-230). Kriter Press.
  • Tanribilir, R. N. (2014). Perception of Turkey in the Netherlands: Analysis of media reflection of Turkish image in Euro Cup 2014 in V. Ekin (Ed.), Sport and Media in Turkey. Kopru Press
  • Tanribilir, R. N. (2014). Reflections of social media in the context of new public sphere & communications in Ozgul Kilanc, R. (Ed.), Communication and…. (pp. 265-281). Es Press
  • Ozgul Kilanc, R. & Tanribilir, N., R. (2012). Advertising and communication strategies: a cultural perspective. The Turkish Online Journal of Design, Art and Communication-TOJDAC. 2(3).
  • Ozgul Kılanç, R. & Tanrıbilir, R. N. (2012). New tool of marketing: New media, product placement and persuasion, Journal of Pi Marketing Communication Culture, 2, 19-24.
  • Tanribilir, R. N. & Ozgul KIlanc R. (2011). The women image in advertisements: a spatial and cultural perspective of ads in Amsterdam. Journal of Art and Design, İnönü Üniversity 2 (1), 305-314.
  • Tanribilir, R. N. (2007). Logos of Istanbul. Journal of Istanbul Kultur University, 1, 87-96.
  • Tanribilir, R. N. (2006). Creative Advertising. Arasira journal. RYD Press, 1,140-147.


  • Basic Didactic Qualification (BDB) teaching, course design assessment certificate. 2020 TNL
  • Communication Science MCs. 2019 Amsterdam University (Amsterdam)
  • Communication Science PhD. 2010 Marmara university (Istanbul)
  • Communication Design MA. 2005 Istanbul Kultur University (Istanbul)
  • Human resource management certificate. 2002 City university (London)
  • Access Database certificate. 2002 City University (London)
  • Geophysics Engineering BA. 2001, Kocaeli university (Kocaeli)