International Business Skills

Are you an ambitious, commercially minded student with an international orientation? And are you looking for a minor programme that prepares you for a role in international business? Then HU's International Business Skills programme will suit you perfectly!

Welcome to HU

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This exciting programme trains your international commercial skills by strengthening your personal profile. As you will be working in an international group of students and staff, you will get a real taste of what international business is like. You are an ambitious student with an eye for people; you set commercial objectives and treat business partners with respect.

Useful to know

Start moment September, February
Number of ECTS 30 Dutch Education System
Programme level Minor
Programme code MC-INTBUSK-17
Language of instruction English
Year of study Year 3 or 4
Practical Matters Housing and Immigration
Location Utrecht Science Park

Course Content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

In this International Business Skills minor you will be working on improving your personal qualities, and thus on strengthening the profile of your company. The trust in you is built particularly by the display of your capability of adjusting yourself to the local culture. That is why following this minor is not only limited to classroom activities and project work, but also extends to the golf course and the (wine) table.

This minor will give you a head start for an international career. Should you wish to continue your studying career, it will help you make a more goal-oriented decision. Ideally speaking, you are an ambitious student with an eye for other people: you set commercial objectives and treat your partners with respect.

This minor offers training in international commercial skills: you will develop knowledge and skills in the fields of International Branding, Human Resource Management, Social Business Skills and International Marketing Communication. In addition, you will be offered theories about doing business in an international context, with a particular emphasis on the impediments occurring during the development and implementation of the communication mix (Advertising, PR, Sales Promotion, Personal Selling).

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Karin van den Akker, or the academic coordinators, Ellen van der Zande or Cindy Neeser.

The programme trains you to operate confidently in an international B2B context. It takes place during one semester and contains the following courses:

Course unit title ECTS 
International Branding in a B2B Environment 10
Social Business Skills (Golf, Wine Etiquette) 10
International Marketing Communication & Sales Plan 1 (Casework) 10

Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. By choosing this package you will have to participate in ALL the courses included. It is not possible to combine (two or more) programmes in one single period.


Assessments vary from business proposals to marketing tools, written exams, consultancy reports and organisation of workshops by participants.

In our Course Guides you can find all relevant information about the programme in one practical document. Download them here for your convenience.

To enter this programme, you need a foundation of introductory course(s) in Marketing Management.

English CEFR level B2. In the first week, you will take a compulsory English proficiency test.

Please note: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of Study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager, to decide if your English language ability is sufficient to be eligible for the programme/course.

This minor addresses a large variety of learning objectives:

  • International business awareness
  • Intercultural competency
  • Business processes & change management
  • International human resource management
  • Leadership
  • Co-operation
  • Business communication
  • Planning and organising
  • Understanding of the ethical, normative and social issues related to the professional practice and accepting the responsibility for his actions

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit our practical information page to help you prepare your stay. It is also important to start arranging a living space as soon as possible. Our housing pages will help you on your way. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Why choose HU?

  • Studying in a real-life context

    You'll learn in the classroom within a group of likeminded, international students, and also build your social business skills on the golf course and around restaurant table. The best preparation for an international business career!

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.

  • Utrecht Science Park Campus

    Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.

  • Inspiring international setting

    HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

Interested in our International Business Skills programme?

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