An online tool for business modelling and a refinement of the Business Canvas

Authors Rogier Brussee, Peter de Groot
Publication date 1 June 2016
Type Lecture


We give a refinement of the well known business model canvas by Osterwalder and Pigneur by splitting the basic blocks into further subblocks to reduce confusion and increase its expressive power. The splitting is used in an online tool which in addition comes with a set of questions to further structure the business modelling process and help doing thought experiments.

Language English
Key words Business models (Bedrijsmodellen), Business Canvas, start-up (companies), Online tools, FCJ Lectoraat Crossmedia Business & Crossmedialab