Business model for business rules

Authors Eline Haan, Koen Smit, Martijn Zoet
Publication date 1 June 2014
Type Lecture


Business rule models are widely applied, standalone and embedded in smart objects. They have become segregated from information technology and they are now a valuable asset in their own right. As more business rule models are becoming assets, business models to monetize these assets are designed. The goal of this work is to present a step towards business model classification for organizations for which its value position is characterized by business rule models. Based on a survey we propose a business model categorization that is aligned to different types of assets and business model archetypes. The results show five main categories of business models: The value adding business rule model, the ‘create me a business rule model’ business model, the KAAS business model, the bait and hook business model and the market place business model.

On this publication contributed

  • Koen Smit | Researcher | Research group Digital Smart Services
    Koen Smit
    • Researcher
    • Research group: Digital Ethics

Language English
Key words Business models, Business Rules Management, Business Rule Models