There is an increasing awareness that the landscape around cities can contribute significantly to the well-being of urban citizens. Various studies and experiences in the Netherlands and other countries show that the combination of agriculture with care and education has great potential. The number of care farms has increased from 75 in 1999 to 500 in 2005. In urban areas, a diversity of groups can benefit from care farms or other types of social services in the rural area. It concerns among others, people with mental problems, with (chronic) psychiatric demands, with addiction problems, elderly, children with behavior and/or psychological problems and long term unemployed. The city of Amsterdam recognizes the unique and valuable qualities of the rural area and its potential for the well-being of its citizens. In and around Amsterdam various organizations have initiated innovative projects that connect urban demands with agricultural entrepreneurs. A transition to a new kind of agriculture and landscape contributing to health and well-being of urban citizens is possible.