Authors Daan Andriessen, Claire Gubbins
Published in Wiley Encyclopedia of Management
Publication date 2014
Type Book


An agreed definition of metaphor does not appear to exist, with theorists and researchers agreeing only to a more general type of description of metaphor (Cameron, 1999). These general descriptions build on the derivation of the word metaphor from the Greek word meta, meaning above or over, and phorein, meaning to carry or bear from one place to another. Metaphor is, therefore, described as carrying meaning from one domain to another (Kopp, 1995)

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Language English
Published in Wiley Encyclopedia of Management

Daan Andriessen