Multifaceted Design for Persuasion: a Case Study about the Design of a Mobile Safety Watch

Authors Fenne Verhoeven , Mariek Zielhuis , Remko van der Lugt , Arjan Haring , Laurens Vreekamp
Publication date 2011
Research groups Co-design
Type Lecture

Summary

In order to design effective Persuasive Technology (PT) interventions, it is essential that designers understand the multitude of factors that lead to behavioral change, rather than guessing at a solution or imitating successful techniques without understanding why. The few available PT design frameworks solely distinguish behavioral determinants on an individual (micro) level (e.g., motivation), whereas successfully persuading a user is a multifaceted and complex task depending also on factors on a meso (e.g., available resources) and macro (e.g., social support and praise) level. We developed an analysis grid that enables PT designers to acknowledge the multifaceted character of determinants leading to behavioral change and select appropriate PT channels and strategies, preventing the failure of PT design. This analysis grid was validated in a case study in which we designed a PT intervention aimed at reporting minor crime incidents among citizens.

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Language English

Fenne Verhoeven