Persuasive by Design

Authors Sander Hermsen, Reint-Jan Renes, Jeana Frost
Published in Conference proceedings
Publication date 23 September 2015
Research groups Communication in Digital Transition
Type Lecture


Despite increased interest in applying psychological theory to the practice of designing behavioral change interventions, design professionals often lack adequate knowledge and resources to do so. In this paper, we present a tool to help professionals in the creative industries design evidence-based health interventions, the Persuasive by Design model. This paper describes the contents and application of the model as well as plans for further development and testing.

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Language English
Published in Conference proceedings
Key words persuasive by design, behaviour change
Page range 74-77

Sander Hermsen