Social media play an important role in the rapidly changing dynamics of government organizations and their interaction with the public. Governments are facing changing demands at organizational level due to the exponential growth of connections, networks involved in social issues and collaboration within and across organizational boundaries (Van Berlo, 2012). Vocal citizens are increasingly expressing their opinions openly and clearly, anywhere and any time. Sometimes they even get involved in (the creation of) government policy. Social media have the capacity to strengthen and facilitate online dialogue in society.