Social media and festival experience

Authors Rogier Brussee, Jelke de Boer, H.M.M. van Vliet, Michiel Rovers
Publication date 2012
Type Lecture


In the past two years [2010-2012] we have done research on the visitor experience of music festivals. We conducted several surveys asking festival visitors for demographic variables, taste in music, their motivation for visiting festivals, mentalities and the evaluation of the festival. We also asked for the use of social media before, after and during the festival. Results show that visitors using social media have a significantly different festival experience from users that do not use social media before, during or after the festival. Results on difference in festival satisfaction are mixed.

Language English
Key words Festivals, Beleving [Experience], Social media, Onderzoeksmethoden, Survey, Research