Social media behavior of local restaurants and their customers.
| Authors | Erik Hekman, Marieke Welle Donker Kuijer |
|---|---|
| Published in | Lectoraat Crossmedia Business |
| Publication date | 2013 |
| Type | Lecture |
Summary
In this study we analyze a large dataset of Facebook activities of local restaurants in Amsterdam, Houston, London and New York. Doing so gives broad insights in their Facebook usage and the communication patterns between them and their costumers. The dataset is quite rich and the presented statistics are merely the tip of the iceberg.
| Language | English |
|---|---|
| Published in | Lectoraat Crossmedia Business |
| Key words | Social media marketing, Local communities, Small shopkeeping, Restaurants, Facebook |