Social media behavior of local restaurants and their customers.

Authors Erik Hekman, Marieke Welle Donker Kuijer
Published in Lectoraat Crossmedia Business
Publication date 2013
Type Lecture


In this study we analyze a large dataset of Facebook activities of local restaurants in Amsterdam, Houston, London and New York. Doing so gives broad insights in their Facebook usage and the communication patterns between them and their costumers. The dataset is quite rich and the presented statistics are merely the tip of the iceberg.

Language English
Published in Lectoraat Crossmedia Business
Key words Social media marketing, Local communities, Small shopkeeping, Restaurants, Facebook

Erik Hekman