The rise of free daily newspapers in Latin America

Authors Dr. Piet Bakker
Published in Revista de Comunicación
Publication date 2012
Type Article

Summary

Whereas most continents see circulation of newspapers drop, Latin America is one of the few areas in the world with rising newspaper circulation. A substantial part of this rise is caused by the introduction of free newspapers in a dozen countries on the continent. We map this development, discuss possible reasons for the rapid growth and try to answer whether this introduction has substitution effects on paid newspapers. The growth of this new format is most probably caused by economic growth while we conclude that substitution is low, meaning that free dailies serve a new reading audience in Latin America

Language English
Published in Revista de Comunicación
Year and volume 2012 11
Page range 129-149

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