I was born in Caracas, Venezuela, in a half Lebanese and half Venezuelan family. I have a creative copywriting and strategy background, and I’ve worked for global companies like Leo Burnett and brands like Procter & Gamble, Diageo, UNICEF, and Chrysler.
I have over six years of experience working as a creative in countries like Venezuela, the US, Spain, and the Netherlands. From day one, I've enjoyed being part of highly creative teams that push forward to impact the audience optimally.
I've had the opportunity to work with diverse and multidisciplinary teams in global agencies like Leo Burnett, Lápiz, and McCann. During this period, as a copywriter and creative strategist, I conceptualized and crafted awarded campaigns for brands such as Diageo, Procter & Gamble, Heinz, Unicef, and Chrysler, among others.
Passion for people is at the core of my profession, driving my interest in every opportunity I embark on.
Fields of expertise
- Creative strategy
- Transcultural strategy
- Human-centred design
- Creative Business
- Managing Creative Processes
TEDxAmsterdamWomen Creative Strategy
- Bachelor of Arts in Communication Studies
- Master's Degree in Strategic Creativity & Audiovisual Information