Evgeniya Lupova

Evgeniya Lupova

Teacher Creative Business
Evgeniya Lupova-Henry is a Lecturer at the HU Creative Business programme. Her teaching areas cover such topics as marketing, business models and blockchain technology.


Evgeniya Lupova-Henry is a Lecturer at the HU Creative Business programme. Her teaching focuses on such topics as business models, marketing and the potential of blockchain technology for designing fairer and more inclusive organisations (taught in the Advanced Creative Business course). Evgeniya has a PhD in Management from the University of Neuchatel in Switzerland. In her academic research, she currently explores the role of meta-organisations in driving sustainability transitions.

Evgeniya is also curious about new types of organisations made possible by blockchain technology and plans to further research new approaches to organising that foster equality and inclusion, such as blockchain-based platform cooperatives and Decentralised Autonomous Organisations. In parallel to her work at HU, she currently works as a Research and Strategy manager with Quartz OA – a new blockchain-based platform cooperative helping make independent open access academic publishing fairer and more sustainable.

Evgeniya has previously collaborated as a research consultant or invited lecturer with such organisations as Université Libre de Bruxelles (Belgium), Canberra Innovation Network (Australia), the Moscow State University (Russia) and National Research University ‘Higher School of Economics’ (Russia) under the mandate of the Ministry of Economic Development of the Russian Federation. She has produced reports, research articles and white papers investigating the best regional practices of innovation promotion, academia-industry-government collaboration, SME support programmes, the governance of sustainable innovation and of creative clusters.

Fields of expertise

  • Advanced Creative Business
  • New Business Models
  • Marketing Principles

Research themes

Evgeniya is doing research in the fields of organisation studies and management. Her current research project analyses the role of clusters in sustainability transitions. In parallel, Evgeniya is exploring new forms of organisations, such as platform coops and DAOs, and their potential to help our society to transition to fairer and more sustainable modes of production.

Project title Co-edited volume “Clusters and Sustainable Regional Development: A Meta-Organisational Approach”
Keywords Sustainability transitions, clusters, meta-organisations, strategy, governance
Years of completion 2020-2022
General project description

To solve the grand environmental and societal challenges of today and to enable our society’s transition towards sustainability, there is a growing need for collective action. In this edited volume, we focus on such multi-actor settings as clusters, i.e. geographic concentrations of firms in a particular field. The volume encompasses a range of contributions by multiple authors to shed light on the role of clusters in driving sustainability transitions. In particular, we focus on ‘organised’ clusters, i.e. the ones that have a form of membership, joint decision-making and common goals and visions. These clusters function as complex organisations of organisations, or ‘meta-organisations’. The contributions to the volume thus see such clusters as deliberate collective actors within their environments that can become the driving force of the transformation in their regions or nations.

This ‘meta-organisational’ perspective on clusters is quite novel, as these have mostly been studied from a ‘geographical’ point of view. It thus opens up many questions that this volume will try to answer, such as what does it mean for clusters to be(come) deliberate actors? how can we hold them accountable for their collective action (or non-action)? what strategies can clusters adopt to drive sustainability transitions? …and many more. The volume is nearing completion and will be published by Routledge in late 2022/early 2023.

Your Role in project 1st co-editor & co-author

Other recent projects

Key publications

Professional publications

  • Lupova-Henry, E., & Tenorio-Fornés, Á. (2021). Quartz OA: The cooperative route to fair, sustainable and independent open access publishing. White paper. Zenodo. https://doi.org/10.5281/zenodo.4890677
  • Lupova-Henry E. (2017). Catalysing innovation through university-industry-government collaboration. CBRIN White Paper.
  • Lupova-Henry E. (2017). Innovation support programmes for SMEs – global experiences. CBRIN White Paper.
  • Lupova-Henry E. (2018). Universities as Innovators – global experiences and best practices. CBRIN White Paper.

Scholarly publications

  • Lupova-Henry, E., and Dotti N.F. (forthcoming 2022). Clusters as collective actors in (new) sustainable path development: an evolutionary framework. In ‘Clusters and Sustainable Regional Development: A Meta Organisational Approach’, edited by Evgeniya Lupova-Henry and Nicola Francesco Dotti. Routledge.
  • Lupova-Henry, E., & Tenorio-Fornés, Á. (2021). Re-thinking Academic Publishing: The Promise of Platform Cooperativism. Commonplace 1(1). https://doi.org/10.21428/6ffd8432.0ed64224.
  • Lupova-Henry, E., Blili S., and Dal Zotto C. (2021). Clusters as institutional entrepreneurs: lessons from Russia. Journal of Innovation and Entrepreneurship 10 (5). https://doi.org/10.1186/s13731-021-00149-5.
  • Lupova-Henry, E., Blili S., and Dal Zotto C. (2021). Designing organised clusters as social actors: a meta organisational approach. Journal of Organization Design. https://doi.org/10.1007/s41469-021-00092-5.
  • Lupova-Henry, E., Blili S., and Dal Zotto C. (2021). Innovation-Centric Cluster Business Model: Findings from a Design-Oriented Literature Review. Triple Helix Journal. https://doi.org/10.1163/21971927-BJA10012.
  • 𠊍otti, N. F., and Lupova-Henry E. (2020). Creative Mediators and Their Role in the Governance of Creative Clusters. In ‘Creative Cluster Development: Governance, Place-Making and Entrepreneurship’, edited by Marlen Komorowski and Ike Picone. Routledge.
  • Lupova-Henry, E., and Dotti N.F. (2019). Governance of Sustainable Innovation: Moving beyond the Hierarchy-Market-Network Trichotomy? A Systematic Literature Review Using the ‘Who-How-What’𠊏ramework. Journal of Cleaner Production 210 (February): 738–48. https://doi.org/10.1016/j.jclepro.2018.11.068.


  • PhD in Management (2020), University of Neuchatel, Switzerland
  • Certified Scrum Product Owner (2015), Scrum Alliance
  • MSc in International Business Development (2013), University of Neuchatel, Switzerland
  • BSc & MSc in Accounting, Analysis and Audit (2011), Moscow State Linguistic University, Russia