Ghislaine Morales Velez

PhD candidate

Ghislaine Morales Velez is a lecturer in International Business and Sustainable Business Transition Master since 2021. Affiliated with the Marketing & Customer Experience and Finance & Innovation lectorates, she specializes in shared value, stakeholder collaboration, and driving sustainable impact through strategic business innovation. 

Richtext

Bridging the gap between theory and practice, Ghislaine Morales Velez supports degree programs focused on sustainable transitions. Her work multiple value creation, exploring how collaborative stakeholder ecosystems and shared value models can transform traditional business structures into future-proof, sustainable enterprises. 

Expertises

  • Sustainable Business Transition 
  • Stakeholder Collaboration 
  • International Business Strategy 
  • Multiple Value Creation


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Ghislaine Morales Velez

  • PhD candidate
  • Research groups: Financial-Economic Advice in Innovation, Marketing & Customer Experience