Radmila Radojevic

Radmila Radojevic

Teacher Creative Business
CB lecturer & Work Placement Coordinator


Radmila obtained her Bachelor with Specialisation in Communication studies at Concordia University in Montréal, Canada. Following years, she worked as a communication specialist and multimedia designer, mainly in cultural sector. Among other organisations, she worked at Eyesteelfilm, cinema production company committed to socially engaged cinema, and Studio XX (now Ada X), a bilingual feminist artist centre for exploration creation and critical reflection in media arts and digital culture. She participated in art projects including ‘Monument du Vide’, (now archived at Rhizome), ‘d_verse’, ‘Maids in Cyberspace’ and others. She co-founded a multimedia design company ‘RGBs’ in 2005 which offered multimedia workshops for women in technology entrepreneurs (e.g. for Centre des femmes de Montréal).

Inspired by Digital Methods Initiative (DMI), a research platform developed by Prof. dr. Richard Rogers for New Media and Digital Culture Master programme at the University of Amsterdam (UvA), Radmila moved to the Netherlands in 2009 to continue her academic studies. Following DMI, she has explored how digital methods and tools can be used to repurpose online devices (e.g. hyperlinks) and platforms (e.g. Google) for research into social and political issues.

At Creative Business, Radmila has been teaching media and communication courses (Framing Media, Media Culture), research methods (Data Storytelling, Research Lab and Methods), new media courses (Technology, Entrepreneurship with Social Media), design-related courses (Human-Centred Design, Creativity).

Fields of expertise

  • Design thinking
  • New Media
  • Communication and media theory
  • Online research

Research themes

  • Women studies and female entrepreneurship
  • Art and politics / artivism
  • Digital Methods (DMI)

Other recent projects


  • Petkova, S., Radojevic, R., Bajec, J. (2019, July 1- 2) Social Movement at Semi-Periphery: An Exploration of Global and Local Image Results Pages. Social Movements and Parties in a Fractured Media Landscape, COSMOS, Scuola Normale Superiore di Pisa, Firenze, Italy.
  • Petkova, S., Radojevic, R. (2019, October 23-25) Imagining Female Tech Entrepreneurship in Southeast Europe. Technology, Culture, and Society in the Eurasian Space, University of Helsinki, Helsinki, Finland
  • Nguyen, D., Radojevic, R.,Ferra, I., Bajec, J., (2017, August 23-26) Mapping the Refugee Crisis Discourse Online: The Case od Idomeni on Instagram. The Migration Conference, Harokopio University Athens, Athens, Greece.
  • Nguyen, D., Radojevic, R. (2017, August 16-18). Teaching Big Data and Online Research in Communication and Media Studies Programmes: Strategies for Introducing Digital methods to Students in the Social Sciences and Humanities. International Conference on Education and Learning (ICEL), Tokyo, Japan.

Key publications

Scholarly publications (selected)

Peer Reviewed Journals

  • Radojevic, R., Petkova, S., Aran, N. A., & Bajec, J. (2020). Embracing Complexity in the Visual Studies of Urban Spaces. China Media Research, 16(1).
  • Petkova, S., Radojevic, R. ‘Mapping ‘Women In Technology’ (2019) Issue Networks across Bulgarian,  Croatian, and Serbian National Google(s)’. Digital icons, Women in Tech in the Post-socialist Context:  Intelligence, Creativity, Transgression’(19), pp.
  • Lamerichs, N., Lange-Böhmer, A. Nguyen, D., Puerta Melguizo, M. & Radojevic, R. (2019) ‘Elite Male Bodies: The Circulation of Alt-Right Memes and Framing of Politicians on Social Media. Participations,  15 (1), pp. 180-206. 
  • Right-Wing Formations in Europe and Their Counter-Measures (2013) Digital Methods Initiatives with Richard Rogers, Govcom.org Foundation, Amsterdam  

Book Chapters 

  • Nguyen, D., Radojevic, R., Bajec, J., Ferra, Ionna (2020) ‘Visualising the Refugee Crisis on  Instagram’, in Nguyen, D., Dekker, I. and Tasdemir, S. (eds.) (2019): Understanding Media Culture in The  Age of Digitalisation. International Perspectives and Research Methods in the (Digital) Humanities.  London: Palgrave MacMillan. (Forthcoming) 
  • Bajec, J., Beveridge, I., Petkova, S., & Radojevic, R. (2019) Visual Culture on the Semi-Periphery, in  Herdin, T., Faust., M, & Chen, GM (Eds). De-Westernizing Visual Cultures: Perspectives from the Global  South. Baden-Baden, Germany: NOMOS Publishing (in press)


  • 2013, 2018, 2019 - Digital Methods Initiative (DMI) Winter School, UvA, Amsterdam. These are research courses intended for professionals, PhD and MA students.
  • 2019 - Post-truth Empiricism: On the New epistemologies and Research Affordances of Social Media
  • 2018 - The Social Lives of Digital Methods: Encounters, Experiments, Interventions
  • 2013 - Mapping Right-Wing Formations Across Europe
  • 2011 - Master of Arts (MA) New Media and Digital Culture, University of Amsterdam (UvA)
  • 2001 - BA Specialisation in Communication Studies (with honours), Concordia University, Montréal