Brand Design

Are you a creative, internationally oriented student with a passion for design? And are you keen to take your knowledge and skills in the areas of branding and concept development to an advanced level?

Our new minor programme 'Brand Design' will prepare you for any role in creative business. You add quality pieces to your portfolio and work within a group of like-minded future branding professionals. Part of the programme consists of working on a real-life case for an actual business.

Useful to know

Start date September
Number of ECTS 30 Dutch Education System
Programme level Minor
Programme code CMD-BRAND-SEM1
Language of instruction English
Year of study Year 3 or 4
Practical Matters Housing and Immigration
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

The Brand Design programme gives you the opportunity to improve your understanding and skills in the fields of Branding and Concept Development to an advanced level.

The course 'Branding' covers the key topics in branding, advertising strategy and concept development and shows you how to develop campaign images that connect to your personal inspiration.

The course 'Future Lab' lets you delve deeper in scenario-based design and related topics. In the course 'Lab Next' you have the freedom to explore a topic of your choosing in the fields of branding and concepting. Finally, in the 'Design Studio' you can use the knowledge, skills and inspiration that you have gained in a project for a client.

In short: an inspiring programme in which you can make things you would want in your portfolio, and where you learn to recognise and argue the quality and beauty of branding and communication.

The programme gets you ready to confidently start working in a Creative Business environment.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Rob van den Idsert.

The programme takes place during one semester and contains the following subjects:

Title ECTS
Branding 10
Lab X  5
Lab Next
Design Studio

Please be aware that the courses in this programme are interrelated. This is why it is not possible to substitute courses in this programme for other courses.


In this course you will develop brand strategies and turn them into concepts and visualisations for campaigns. You will learn how to cooperate as a creative team and work with the latest methods used by design and advertising agencies.

Lab X

Lab X is our ‘Future Lab’ where you will learn about scenario-based design, scenario-planning, trendspotting and probing. You will use these design techniques in the studio that is also part of the programme.

Lab Next

In ‘Lab Next’ you will learn how to use creative research techniques to gain a better understanding of a topic of your choosing in the field of Brand Design.

Design Studio

In the Design Studio you will apply the things you have learned in the other courses to solve a communication design problem for a client.

In our Course Guides you can find all relevant information about the course in one practical document.

*The course guides will become available soon. If you have questions about the programme, please get in touch with our programme coordinator, Rob van den Idsert.

To enter into this programme, you should have some design-related experience but most of all the will to explore and find your design inspiration.

English CEFR level B2.

Please note: You may be asked to take a language assessment test before the start of the programme. If your English language skills are below the required level, you may not be able to enter the course, as you need to be able to actively participate in (parts of) the programme. In all cases, the programme manager makes the final decision.

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit the practical information site. Read here for more info about how to arrange housing. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Why choose HU?

  • In-depth branding and concept development skills

    During the programme, you are provided with a solid foundation in advanced branding skills, making you stand out in the creative business job market after your graduation. You are also assisted in finding your design inspiration.

  • Inspiring international setting

    HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

  • Utrecht Science Park Campus

    Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.

Students studying at HU University for Applied Sciences

Interested in our Brand Design programme?

Want to know more?