Brand Design

Are you a creative, internationally oriented student with a passion for design? And are you keen to take your knowledge and skills in the areas of branding and concept development to an advanced level?

Welcome to HU

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Our specialisation programme Brand Design prepares you for creative roles in advertising and design agencies. You will work with Dutch and international students as well as with many professionals from agencies. You will analyse campaigns and brands but most importantly: you will make personal and effective work that enriches your portfolio.

Useful to know

Start moment September
Number of ECTS 30 Dutch Education System
Programme level Minor
Programme code JDE-SPEBRE.3V-21
Language of instruction English
Year of study Year 3 or 4
Practical Matters Housing and Immigration
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

The Brand Design programme gives you the opportunity to improve your understanding and skills in the fields of Branding and Concept Development to an advanced level.

In the Brand Design module you will learn how to redevelop an existing brand and how to design a new brand. You will use the most important brand design theories and models. You'll also learn how to develop brand executions based on an existing brand concept. With this knowledge and these skills you will be able to contribute to a (re)branding process.

In the Campaign Design module you will learn to analyse campaigns, strategies, concepts and the executions based on them. In addition, you will learn to recognise your own creative preferences and use them as a basis to create campaign images that are portfolio-worthy.

During this specialisation, there is also time to work on your personal skills in the module Reflective Learning. The skills you'll be working on are necessary to operate successfully in an advertising agency or a brand design agency.

And finally, throughout the specialisation we invite many specialists from agencies to give workshops and lectures about subjects such as art direction, copywriting, visual research, portfolio building, and many more.

In short: an inspiring programme in which you can make visuals that will stand out in your portfolio, and where you learn to recognise and argue the quality and beauty of brands and campaigns.

The programme gets you ready to confidently start working in a Creative Business environment.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Rob van den Idsert.

The programme is a full semester long and contains the modules Brand Design, Campaign Design and Reflective Learning.

Title ECTS
Brand Design (assessment) 30

Please note that the programme is an interconnected bundling of modules and can only be followed as such. It is not possible to combine this programme with other courses.

In our course guide and module guides you can find all relevant information about the programme in one practical document. Download them here for your convenience.

To enter into this programme, you should have some experience related to Branding or Advertising but most of all the will to explore and find your design inspiration.

English CEFR level B2.

Please note: You may be asked to take a language assessment test before the start of the programme. If your English language skills are below the required level, you may not be able to enter the course, as you need to be able to actively participate in the programme. In all cases, the programme manager makes the final decision.

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit our practical information page to help you prepare your stay. It is also important to start arranging a living space as soon as possible. Our housing pages will help you on your way. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Why choose HU?

  • In-depth branding and concept development skills

    During the programme, you are provided with a solid foundation in advanced branding skills, making you stand out in the creative business job market after your graduation. You are also assisted in finding your design inspiration.

  • Inspiring international setting

    HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

  • Utrecht Science Park Campus

    Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.

Three students sitting outside on the deck, viewed from above

Interested in our Brand Design programme?

Want to know more?