Welcome to HU

1:35

Students sitting on the grass at HU Campus

Our Creative Business programme allows you to build a customised 30 ECTS minor programme from all of the courses the institute offers in the spring semester (period C & D). As you will attend CB's regular courses, you will become part of the CB community of international students and tutors from all over the globe, a truly inspirational group.Courses of this programme may be combined with courses from our other minor programmes.

Useful to know

Start	February
Number of ECTS	30 Dutch Education System
Programme level	Minor
Programme code	CB-SEM2
Language of instruction	English
Practical Matters	Housing and Immigration
Location	Utrecht Science Park

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

Creative Business (CB) is a state-of-the-art Bachelor's degree programme focusing on the latest developments in the international creative industries. We offer you a solid grounding in marketing, communication, media and business theory, plus the ability to apply this knowledge to real-life cases. You will learn how to manage the commercial power of creativity, to think strategically and to find innovative ways to solve challenges.

Our integrative and multidisciplinary approach is oriented towards the needs of current and future jobs in the Creative Business field: creative strategist, growth hacker, online and social media marketer, brand strategist, (sub)culture researcher, data storyteller, content manager, (eco)system thinker, design thinker, consumer insights manager, experience officer, human centered bot developer and global marketer.

CB's academic offer to visiting students

Unique at CB is the freedom of choice of our visiting students to compose their own appealing study package of 30 ECTS per semester.

You may choose between:

regular curriculum of Creative Business: any course from any study year of our Bachelor's programme: choose 30 ECTS out of more than 300!
a set exchange programme of 30 ECTS and/or courses from:
- Media Psychology: either as a whole programme or in combination with Creative Business courses
- Mindful Communication: either as a whole programme or in combination with Creative Business courses
- Creative expression: as a whole unit of 30 ECTS

CB offers additional academic as well as a personal support, by appointing you a special tutor/advisor.

The character of CB

From day one you work in cross-cultural international teams of students, on cross-border projects. Being allowed to attend any of the courses in all our classes and study years, visiting students become part of CB by working together with our regular students. CB`s regular students come from all over the world: China, Bulgaria, USA, Qatar, Germany, Spain, Ghana, Canada, UK, Brazil, France, South Korea, Russia, Mexico, The Netherlands, and more. Our lecturers are as international as our students and CB is known for its friendly, easy-going atmosphere with excellent student-lecturers relations.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Dragana Licina.

You can find the list of the Creative Business (CB) courses below, and make your choice after looking into the course descriptions. You need to come to a total of 30 credits, 15 per period.

Year	Period	Course code	Title	ECTS
1	C or D	JCB-MECU.1V-21	Media Culture	5
	C or D	JCB-HUB.1V-22	Challenging Human Bias	5
	C or D	JCB-MARK.1V-22	Marketing Playground	10
	C or D	JCB-RESDES.1V-22	Research Design	10

Year	Period	Course code	Title	ECTS
2	C or D	JCB-IMMEX.2V-23	Immersive Experience Design	5
	C or D	JCB-SOUND.2V-23	The power of Sound	5
	C or D	JCB-BRAND.2V-23	Brand Strategy	5
	C or D	JCB-INFAUD.2V-23	Influencing your audiences	5
	C or D	DATAVIS.2V-23	Data Visualisation	5
	C or D	JCB-CONMAR.2V-23	Content Marketing	5
	C or D	JCB-TECHGO.2V-23	Tech4Good	10
	C or D	JCB-MESTRA.2V-23	Media Strategy	10

Year 3 consists of minors, exchange programme and internships, there are no regular courses.

Year

Period

Course code

Title

ECTS

4

C

JCB-NAWI.3V-24

Navigating Wicked Problems

5

C

JCB-CRECO.3V-24

Decentralising the Creator Economy

5

C

JCB-DICI.3V-24

Digital Circularity

10

D

JCB-ONBRA.3V-24

On-Brand Experience Design

5

D

JCB-PEA.3V-24

The Power of Ethical Advertising

5

In our Course Guide you can find all relevant information about the programme in one practical document. Download it here for your convenience.

Download the Creative Business Course Guide

For some courses in the programme there are entry requirements. Check the individual course descriptions for details or contact our programme coordinator, Dragana Licina.

English CEFR level B2.

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, what are the costs? Visit our practical information page to help you prepare your stay. It is also important to start arranging a living space as soon as possible. Our housing pages will help you on your way. A student living in the Netherlands needs about € 800 to 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Build your very own Creative Business Minor

With CB, you have the unique opportunity to build a personalised minor programme that suits you perfectly. Whether you want to deepen your knowledge, or broaden your horizons, this programme offers you both.
Inspiring international setting

HU supports your ambitions. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.
Benefits of the Utrecht Science Park Campus

On Utrecht Science Park (USP) you'll find the universities' buildings, student housing, cafés, a sports centre, and much more. With excellent transport links to Utrecht city centre and beyond.
- Read more about Utrecht Science Park
Vibrant university city Utrecht

Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle.
- Read more about Utrecht