Creative Business SEM2 Exchange programme | HU University of Applied Sciences Utrecht

Welcome to HU

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Students sitting on the grass at HU Campus

Our Creative Business programme allows you to build a customised 30 ECTS minor programme from all of the courses the institute offers in the spring semester (period C & D). As you will attend CB's regular courses, you will become part of the CB community of international students and tutors from all over the globe, a truly inspirational group.Courses of this programme may be combined with courses from the Media Psychology programme.

Useful to know

Start date	February
Number of ECTS	30 Dutch Education System
Programme level	Minor
Programme code	CB-SEM2
Language of instruction	English
Practical Matters	Housing and Immigration
Location	Utrecht Science Park

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

Creative Business (CB) is a state-of-the-art degree programme focusing on the latest developments in the creative industries. We offer you a solid grounding in marketing, communication, media and business theory, plus the ability to apply this knowledge to real-life cases. You will learn how to manage the commercial power of creativity, to think strategically and to find innovative ways to solve challenges.

Our integrative and multidisciplinary approach is oriented towards the needs of current ánd future jobs in the field of Creative Business.

CB's academic offer to visiting students

As an exchange student with our faculty, you have the unique freedom of choice to compose your own appealing study programme of 30 ECTS.
You may choose one of the three varieties we offer:

Creative Business' regular curriculum – the courses are listed below in our course structure, but please see the course descriptions in the course guide
The Media Psychology programme – either as a whole or in combination with Creative Business courses
The Mindful Communication programme – either as a whole or in combination with Creative Business courses

The character of CB

From day one you work in cross-cultural international teams of students, on cross-border projects. Being allowed to attend any of the courses in all our classes and study years, visiting students become part of CB by working together with our regular students. CB`s regular students come from all over the world: China, Bulgaria, USA, Qatar, Germany, Spain, Ghana, Canada, UK, Brazil, France, South Korea, Russia, Mexico, The Netherlands, and more. Our lecturers are as international as our students and CB is known for its friendly, easy-going atmosphere with excellent student-lecturers relations.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Dragana Licina.

You can find the list of the Creative Business (CB) courses below, and make your choice after looking into the course descriptions. You need to come to a total of 30 credits, 15 per period.

Year	Period	Course code	Title	ECTS
1	C or D	JCB-MECU.1V-18	Media Culture	5
	C or D	JCB-HUB.1V-22	Challenging Human Bias	5
	C or D	JCB-MARK.1V-22	Marketing Playground	10
	C or D	JCB-RESDES.1V-22	Research Design	10

Year	Period	Course code	Title	ECTS
2	C or D	JCB- GLCAST.2V-19	Global Campaign Strategies	5
	C or D	JCB-HUCEDE.2V-18	Human Centered Design	5
	C	JCB-INFAUD.2V-18	Influencing your Audiences	5
	C	JCB-FUNBRA.2V-20	Fundamentals of Brand	5
	C	JCB-EXCUDI.2V-18	Exploring Cultural Differences	5
	C	JCB-FRAMED.2V-18	Framing in the Media	5
	D	JCB-PECOMA.2V-20	Persuasive Content Marketing	5
	D	JCB-MANCRE.2V-18	Managing Creative Processes	5
	D	JCB-INTEXP.2V-18	Interactive Experiences	5
	D	JCB-PARCUL.2V-18	Participatory Cultures	5

Year 3 consists of minors, exchange programme and internships, there are no regular courses.

Year

Period

Course code

Title

ECTS

4

C

JCB-CIRCIN.3V-19

Circular Innovation

5

C

JCB- GLOSCU.3V-21

Global Scale Up

5

D

JCB-AICREA.3V-19

AI and Creativity

5

D

JCB-GROWTH.3V-19

Growth Hacking

5

In our Course Guide you can find all relevant information about the programme in one practical document. Download it here for your convenience.

Download the Creative Business Course Guide

For some courses in the programme there are entry requirements. Check the individual course descriptions for details or contact our programme coordinator, Dragana Licina.

English CEFR level B2.

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit our practical information page to help you prepare your stay. It is also important to start arranging a living space as soon as possible. Our housing pages will help you on your way. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Build your very own Creative Business Minor
With CB, you have the unique opportunity to build a personalised minor programme that suits you perfectly. Whether you want to deepen your knowledge, or broaden your horizons, this programme offers you both.
Inspiring international setting
HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.
Utrecht Science Park Campus
Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.
- Read more about Utrecht Science Park
Vibrant university city Utrecht
Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.
- Read more about Utrecht