Creative Business SEM2 Exchange programme | HU University of Applied Sciences Utrecht

Our Creative Business programme allows you to build a customised 30 ECTS minor programme from all of the courses the institute offers in the spring semester (period C & D). As you will attend CB's regular courses, you will become part of the CB community of international students and tutors from all over the globe, a truly inspirational group.Courses of this programme may be combined with courses from the Media Psychology programme.

Start date	February
Number of ECTS	30 Dutch Education System
Programme level	Minor
Programme code	CB-SEM2
Language of instruction	English
Location	Utrecht Science Park

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

Creative Business (CB) is a state-of-the-art degree programme focusing on the latest developments in international marketing, media and communication, and equipping you with a blend of professional skills highly desired by employers in creative industries.

We offer you a solid grounding in marketing, communication, media and business theory, plus the ability to apply this knowledge to real-life cases from international creative businesses.

CB's academic offer to visiting students
As an exchange student with our faculty, you have the unique freedom of choice to compose your own appealing study programme of 30 ECTS (out of 185 on offer in spring).
You may choose one of the two varieties we offer:

Creative Business' regular curriculum – the courses are listed below; please see the course description.
The Media Psychology programme – either as a whole or in combination with Creative Business

Please read on for more information and make the choice that suits you best.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Dragana Licina.

You can find the list of the Creative Business (CB) courses below, and make your choice after looking into the course descriptions. You need to come to a total of 30 credits, 15 per period.

Year	Period	Course code	Title	ECTS
1	C or D	JIC-MECU.1V-18	Media Culture	5
	C or D	JIC-CONBE.1V-18	Consumer Behaviour	5
	C or D	JCB-NBM.1V-18	New Business Models	5
	C or D	JF-CREA.EN.1V-18	Creativity	5
	C	JIC-RELAME.1V-18	Research Lab & Methods	5
	D	JIC-REANTO.1V-18	Research Analysis & Toolkit	5

Year	Period	Course code	Title	ECTS
2	C or D	JIC-GLOWOR.2V-18	Global Work	5
	C or D	JCB- INCUCO.2V-18	Intercultural Communication	5
	C	JIC-FRAMED.2V-18	Framing the Media	5
	C	JIC-INFAUD.2V-18	Influencing your Audience	5
	C	JIC-BRAFUN.2V-18	Fundamentals of Brand	5
	C	JIC-EXCUDI.2V-18	Exploring Cultural Differences	5
	D	JIC-ADVMAR.2V-18	Advanced Marketing	5
	D	JIC-MANCRE.2V-18	Managing Creatives	5
	D	JIC-INTEXP.2V-18	Interactive Experiences	5
	D	JIC-PARCUL.2V-18	Participatory Cultures	5

Year 3 consists of minors, exchange programme and internships, there are no regular courses.

Year	Period	Course code	Title	ECTS
4	C	JIC-BRAMA.3V-14	Brand Marketing	5
	C	JIC-COMAR.3V-14	Content Marketing	5
	C	JIC-PRLAP.3V-14	Product Launch and Promotion	5
	C	JIC-INCOM.3V-14	Integrated Communication Management	10
	C	JIC-INCOP.3V-14	Integrated Communication Plan
	C	JIC-COMAS.3V-14	Communication Management Skills	5
	C	JIC-DSTAP.3V-14	Digital Storytelling: Theory and Practice	5
	C	JIC-DSP.3V-15	Digital Storytelling in Practice	5
	C	JIC-MS.3V-15	Media Specialisation	5
	D	JIC-EMAPR.3V-14	E-Marketing Principles	10
	D	JIC-PREMA.3V-14	Project E-Marketing
	D	JIC-COCOA.3V-14	Communication Consulting Agency	5
	D	JIC-COCON.3V-14	Communication Consulting	5
	D	JIC-COCOA.3V-14	Communication Consulting Agency	5
	D	JIC-METAA.3V-14	Media Trends and Analysis	5
	D	JIC-PRDAL.3V-14	Project Design and Launch	5
	D	JIC-APPRE.3V-14, MAR, or COM, or MED	Applied Research - Advanced course from within Marketing, or Communication or Media	5

In our Course Guide you can find all relevant information about the programme in one practical document. Download it here for your convenience.

Download the Creative Business Course Guide

For some courses in the programme there are entry requirements. Check the individual course descriptions for details or contact our programme coordinator, Dragana Licina.

English CEFR level B2.

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit the practical information site. Read here for more info about how to arrange housing. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Build your very own Creative Business Minor
With CB, you have the unique opportunity to build a personalised minor programme that suits you perfectly. Whether you want to deepen your knowledge, or broaden your horizons, this programme offers you both.
Inspiring international setting
HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.
Utrecht Science Park Campus
Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.
- Read more about Utrecht Science Park
Vibrant university city Utrecht
Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.
- Read more about Utrecht