Creative Business SEM2

Are you keen to spend your exchange period in the Netherlands learning and working in cross-cultural international teams of students, on cross-border projects from within fields of Creative Businesses?

Our Creative Business programme allows you to build a customised 30 ECTS minor programme from all of the courses the institute offers in the spring semester (period C & D). As you will attend CB's regular courses, you will become part of the CB community of international students and tutors from all over the globe, a truly inspirational group.Courses of this programme may be combined with courses from the Media Psychology programme.

Useful to know

Start date February
Number of ECTS 30 Dutch Education System
Programme level Minor
Programme code CB-SEM2
Language of instruction English
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

Creative Business (CB) is a state-of-the-art degree programme focusing on the latest developments in international marketing, media and communication, and equipping you with a blend of professional skills highly desired by employers in creative industries.

We offer you a solid grounding in marketing, communication, media and business theory, plus the ability to apply this knowledge to real-life cases from international creative businesses.

CB's academic offer to visiting students
As an exchange student with our faculty, you have the unique freedom of choice to compose your own appealing study programme of 30 ECTS (out of 185 on offer in spring).
You may choose one of the two varieties we offer:

  • Creative Business' regular curriculum – the courses are listed below; please see the course description.
  • The Media Psychology programme – either as a whole or in combination with Creative Business

Please read on for more information and make the choice that suits you best.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Dragana Licina.

You can find the list of the Creative Business (CB) courses below, and make your choice after looking into the course descriptions. You need to come to a total of 30 credits, 15 per period.

Year

Period

Course code

Title

ECTS

1

C or D

JIC-MECU.1V-18

Media Culture

5


C or D

JIC-CONBE.1V-18

Consumer Behaviour

5


C or D

JCB-NBM.1V-18

New Business Models

5


C or D

JF-CREA.EN.1V-18

Creativity

5


C

JIC-RELAME.1V-18

Research Lab & Methods

5


D

JIC-REANTO.1V-18

Research Analysis & Toolkit

5


Year

Period

Course code

Title

ECTS

2

C or D

JIC-GLOWOR.2V-18

Global Work

5


C or D

JCB- INCUCO.2V-18

Intercultural Communication

5


C

JIC-FRAMED.2V-18

Framing the Media

5


C

JIC-INFAUD.2V-18

Influencing your Audience

5


C

JIC-BRAFUN.2V-18

Fundamentals of Brand

5

  JIC-EXCUDI.2V-18  Exploring Cultural Differences  5
  JIC-ADVMAR.2V-18  Advanced Marketing 
  JIC-MANCRE.2V-18  Managing Creatives 
  JIC-INTEXP.2V-18  Interactive Experiences 
  JIC-PARCUL.2V-18  Participatory Cultures 

Year 3 consists of minors, exchange programme and internships, there are no regular courses.

Year

Period

Course code

Title

ECTS

4 JIC-BRAMA.3V-14  Brand Marketing 

C

JIC-COMAR.3V-14

Content Marketing

5


C

JIC-PRLAP.3V-14

Product Launch and Promotion

5

  JIC-INCOM.3V-14  Integrated Communication Management  10 

C

JIC-INCOP.3V-14

Integrated Communication Plan

 

C JIC-COMAS.3V-14 Communication Management Skills 5
C JIC-DSTAP.3V-14 Digital Storytelling: Theory and Practice 5
C JIC-DSP.3V-15 Digital Storytelling in Practice 5
C JIC-MS.3V-15 Media Specialisation 5
D JIC-EMAPR.3V-14 E-Marketing Principles 10
D JIC-PREMA.3V-14
Project E-Marketing
D JIC-COCOA.3V-14 Communication Consulting Agency 5
D JIC-COCON.3V-14 Communication Consulting 5
D JIC-COCOA.3V-14 Communication Consulting Agency 5
  JIC-METAA.3V-14  Media Trends and Analysis 
  JIC-PRDAL.3V-14  Project Design and Launch 
  JIC-APPRE.3V-14,
MAR, or COM, or MED 
Applied Research - Advanced course
from within Marketing, or Communication or Media
 

In our Course Guide you can find all relevant information about the programme in one practical document. Download it here for your convenience.

For some courses in the programme there are entry requirements. Check the individual course descriptions for details or contact our programme coordinator, Dragana Licina.

English CEFR level B2.

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit the practical information site. Read here for more info about how to arrange housing. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Why choose HU?

  • Build your very own Creative Business Minor

    With CB, you have the unique opportunity to build a personalised minor programme that suits you perfectly. Whether you want to deepen your knowledge, or broaden your horizons, this programme offers you both.

  • Inspiring international setting

    HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

  • Utrecht Science Park Campus

    Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.

Study in Utrecht

Interested in our Creative Business SEM2 programme?

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