Media Psychology

In our Media Psychology programme, you learn how the media and our ever-increasing use of technology affects how we perceive, interpret, respond and interact with the world around us. There is strong theoretical basis to this challenging programme.

Welcome to HU

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During this intensive programme you encounter topics such as mass media and mass persuasion, cognitive psychology and psychological effects of media, and of course social media and the Internet. Courses of this programme may be combined with other courses within the Creative Business curriculum: Creative Business SEM 1 and Creative Business SEM 2.

Useful to know

Start moment September, February
Number of ECTS 30 Dutch Education System
Programme level Minor
Programme code CB-JM/MP
Language of instruction English
Year of study Year 3 or 4
Practical Matters Housing and Immigration
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

Our minor Media Psychology aims to explain how the media and the growing use of technology impact on how people perceive, interpret, respond and interact in a media-rich world. The purpose of this course is to expose you to the fascinating, ever-changing and in many cases addictive media environment.

Teaching format and methods include lectures, tutorials and group tasks and assignments.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator Ivonne Dekker

The Media Psychology programme takes place over one semester (two periods: A and B in fall, C and D in spring) and consists of the following courses:


Course code

Course Unit Title


A / C JM-MPMMMP-20 Mass Media and Mass Persuasion 5

A / C


Cognitive Psychology of the Media


A / C


Psychological Effects of Media


B / D


Cyber Psychology


B / D


Psychology of News Framing


B / D


Psychology of Digital Media


In our Course Guide you can find all relevant information about the programme in one practical document. Download it here for your convenience.

The academic level of this program is high. There is a strong theoretical base to all courses. This requires you to be highly motivated and have excellent English skills.

English CEFR level B2

You may combine one or more of the courses within the programme with other courses in the Creative Business curriculum. Please contact our programme coordinator Ivonne Dekker for more information.

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit our practical information page to help you prepare your stay. It is also important to start arranging a living space as soon as possible. Our housing pages will help you on your way. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Why choose HU?

  • Intensive and thorough programme

    This all-encompassing and rigorous programme provides you with a solid foundation in media psychology, giving you an excellent preparation for future (social) media and/or creative business internships or jobs.

  • Inspiring international setting

    HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

  • Utrecht Science Park Campus

    Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.

Students lying in the sun on the grassy fields on campus

Interested in our Media Psychology programme?

Want to know more?