Creative Business SEM1 Exchange programme | HU University of Applied Sciences Utrecht

Welcome to HU

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Students sitting on the grass at HU Campus

Our Creative Business programme allows you to build a customised 30 ECTS minor programme from all of the courses the institute offers in the autumn semester (period A & B). As you will attend CB's regular courses, you will become part of the CB community of international students and tutors from all over the globe, a truly inspirational group. Courses of this programme may be combined with courses from the Media Psychology, Mindful Communication or Creative Expression programmes.

Useful to know

Start moment	September
Number of ECTS	30 Dutch Education System
Programme level	Minor
Programme code	CB-SEM1
Language of instruction	English
Year of study	Year 3 or 4
Practical Matters	Housing and Immigration
Location	Utrecht Science Park

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know.

Creative Business (CB) is a state-of-the-art degree programme focusing on the latest developments in international marketing, media and communication. It equips you with a blend of professional skills that are highly desired by employers in creative industries. We offer a solid grounding in marketing, communication, media and business theory, plus the ability to apply this knowledge to real-life cases from international creative business.

CB`s academic offer to visiting students

Unique at CB is the freedom of choice you have as an exchange student. You can compose your own study package of 30 ECTS (out of more than 200 ECTS available in our courses). Our offer to to you is two-fold:

regular curriculum of “Creative Business” - the courses are listed under Course structure;
one of three complete minors (find their course lists and guides on the respective pages):
- Media Psychology: as a whole of 30 ECTS, or to combine with any other course,
- Mindful Communication: as a whole of 30 ECTS or per 2 (see its course guide)
- Creative Expression: as a whole of 30 ECTS

The character of CB

Attending any of the courses in all our classes and study years, visiting students become part of CB by working together with our regular students. CB`s regular students come from all over the world: China, Bulgaria, USA, Qatar, Germany, Spain, Ghana, Canada, UK, Brazil, France, South Korea, Mexico, The Netherlands etc. Our lecturers are as international as our students and CB is known for its friendly, easy- going atmosphere and excellent student-lecturers relations.

Please find the list of the CB courses below (under Course structure), but make your choice after you have looked into a course description.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Dragana Licina.

You can find the list of the Creative Business (CB) courses below, and make your choice after looking into the course descriptions. You need to come to a total of 30 credits, 15 per period.

Year	Period	Course code	Title	ECTS
1	A or B	JCB-COM.1V-22	Effective Communication	5
	A or B	JCB-CREA.1V-22	Creative Lab	5
	A or B	JCB-INNO.1V-22	Innovations of Creative Business	10
	A or B	JCB-COLLAB.1V-22	Collaborative Studio	10

Year	Period	Course code	Title	ECTS
2	A or B	JCB-INLEAD.2V-23	Innovation Leadership	10
	A or B	JCB-PROTO.2V-23	Research-based Prototyping	10
	A or B	JCB-EVAC.2V-23	Effective Value Capturing	5
	A or B	JCB-BEBUS.2V-23	Better Business Better Planet	5
	A or B	JCB-COCO.2V-23	Coding Community	5
	A or B	JCB-PARCUL.2V-23	Participatory Cultures	5
	A or B	JCB-FRAMED.2V-23	Framing in the Media	5

Year 3 consists of minors, exchange programme and internships, there are no regular courses.

Year	Period	Course code	Title	ECTS
4	A	JCB-DICI.3V-24	Digital Circularity	10
	A or B	JCB-PEA.3V-24	The Power of Ethical Advertising	5
	A or B	JCB-CRECO.3V-24	Decentralising the Creator Economy	5
	A or B	JCB-WIWI.3V-24	Wicked Problems Wise Approaches	5
	A or B	JCB-ONBRA.3V-24	On-Brand Experience Design	5

In our Course Guide you can find all relevant information about the programme in one practical document. Download it here for your convenience.

Download the Creative Business course guide

For some courses in the programme there are entry requirements. Check the individual course descriptions for details or contact our programme coordinator, Dragana Licina.

English CEFR level B1.

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit our practical information page to help you prepare your stay. It is also important to start arranging a living space as soon as possible. Our housing pages will help you on your way. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Build your very own Creative Business Minor
With CB, you have the unique opportunity to build a personalised minor programme that suits you perfectly. Whether you want to deepen your knowledge, or broaden your horizons, this programme offers you both.
Inspiring international setting
HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.
Utrecht Science Park Campus
Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.
- Read more about Utrecht Science Park
Vibrant university city Utrecht
Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.
- Read more about Utrecht