Creative Business SEM1

Are you keen to spend your exchange period in the Netherlands, working and learning with an international group of students from the creative business fields of Marketing, Communication and Media?

Our Creative Business programme allows you to build a customised 30 ECTS minor programme from all of the courses the institute offers in the autumn semester (period A & B). As you will attend CB's regular courses, you will become part of the CB community of international students and tutors from all over the globe, a truly inspirational group. Courses of this programme may be combined with courses from the Media Psychology programme

Useful to know

Start date September
Number of ECTS 30 Dutch Education System
Programme level Minor
Programme code CB-SEM1
Language of instruction English
Year of study Year 3 or 4
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know.


Creative Business (CB) is a state-of-the-art degree program focusing on the latest developments in international marketing, media and communication, that equips its students with a blend of professional skills highly desired by employers in creative industries. We offer a solid grounding in marketing, communication, media and business theory, plus the ability to apply this knowledge to real-life cases from international creative business.

CB's  academic offer to visiting students

Unique at CB is the freedom of choice of our exchange students to compose their own appealing study package of 30 ECTS (out of 210 that we offer to them). CB's  offer to its exchange students is two-fold:

  • regular curriculum of “Creative Business” - the courses are listed below; please see the course description.
  • program “Media Psychology” - as a whole or to combine with Creative Business

The character of CB

From day one you work in cross-cultural international teams of students, on cross-border projects.

Being allowed to attend any of the courses in all our classes and study years, visiting students become part of CB by working together with our regular students. CB's regular students come from all over the world: China, Bulgaria, USA, Qatar, Germany, Spain, Ghana, Canada, UK, Brazil, France, South Korea, Russia, Mexico, The Netherlands etc. Our lecturers are as international as our students and CB is known for its friendly, easy- going atmosphere and excellent student-lecturers relations.

Please find the list of the CB courses below (under Course structure), but make your choice just after you have looked into a course description.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Dragana Licina.

You can find the list of the Creative Business (CB) courses below, and make your choice after looking into the course descriptions. You need to come to a total of 30 credits, 15 per period.

Year

Period

Course code

Title

ECTS

1

A or B

 JCB-PROCOM.1V-18 

Principles of Communication

5


A or B

JCB-DMD.1V-18 

Digital Media Design

5


A or B

JCB-HUMA.1V-18 

Humanities

5


A or B

JCB-MARPR.1V-18 

Marketing Principles

5


A + B

JCB-INTRCB.1V-18 

Introduction to Creative Business

5


Year

Period

Course code

Title

ECTS

2

A

JCB-INCRBU.2V-18

International Creative Business

5


A

JCB-ECHT.2V-18

Technology

5


A

JCB-CRMEFU.2V-18

Cross Media Fundamentals

5


B

JCB-ENTREP.2V-18

Entrepreneurship

5


B

JCB-HUCEDE.2V-18

Human Centred Design

5


B

JCB-DATAST.2V-19

Data Storytelling

5

Year 3 consists of minors, exchange programme and internships, there are no regular courses.

 Year  Period  Course code Title ECTS 
 4  A  JCB-CIRCIN.3V-19 Circular Innovation  5
   A  JCB-AICREA.3V-19 AI and Creatvity  5
   A or B  JCB-BUBREX.3V-19 Building Brand Experiences  5
   A or B  JCB-PECOMA.3V-19 Persuasive Content Marketing   5
   A or B  JCB-GLOSCUP.3V-19 Global Scale-up  5
   A or B  JCB-GROWTH.3V-19 Growth Hacking  5

In our Course Guide you can find all relevant information about the programme in one practical document. Download it here for your convenience.

For some courses in the programme there are entry requirements. Check the individual course descriptions for details or contact our programme coordinator, Dragana Licina.

English CEFR level B1.

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit the practical information site. Read here for more info about how to arrange housing. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Why choose HU?

  • Build your very own Creative Business Minor

    With CB, you have the unique opportunity to build a personalised minor programme that suits you perfectly. Whether you want to deepen your knowledge, or broaden your horizons, this programme offers you both.

  • Inspiring international setting

    HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

  • Utrecht Science Park Campus

    Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.

Study in Utrecht

Interested in our Creative Business SEM1 programme?

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