Music Marketing and Management

Are you an enterprising, creative, driven, focussed and internationally-minded individual with a passion for the music industry? Then you are the right fit for our Music Marketing and Management exchange programme!

Welcome to HU

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The programme Music Marketing and Management introduces you to the business of entertainment, and specifically the multi-faceted music industry, while giving you the opportunity to speak with and learn from top (inter)national professionals from the sector.

Useful to know

Start moment February, September
Number of ECTS 30 Dutch Education System
Programme level Minor
Programme code MC-MUSICMARK-11-SEM1 (Fall)
Language of instruction English
Year of study Year 3 or 4
Practical Matters Housing and Immigration
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

Our exhange programme Music Marketing and Management covers most aspects of the exciting music business and is an intermediate level programme. The purpose of the programme is to introduce you to the business of entertainment, which is a growing aspect of marketing these days, and specifically the business of music, while giving you the opportunity to speak with and learn from top (inter)national professionals in the industry.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Nerko Hadziarapovic, or the academic coordinator, Karin van Gastel.

The programme takes place during one semester and contains the following:

Course unit title


Music Marketing and Management (MMM) 1.0

  • Mid-Term Individual Portfolio Assessment


Music Marketing and Management (MMM) 2.0

  • Final Individual Portfolio Assessment


Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. By choosing this package you will have to participate in ALL the courses included. It is not possible to combine (two or more) programmes in one single period.

In our Course Guide you can find all relevant information about the programme in one practical document. You can download it here for your convenience.

When applying for this programme, you are expected to have foundation of introductory course(s) in Marketing Management.

English CEFR level B2.

During the first week (or on the Introduction Day), you will take a compulsory English proficiency test in order to check eligibility to participate in the courses.

Please note: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of Study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager, to decide if your English language ability is sufficient to be eligible for the programme/course.

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit our practical information page to help you prepare your stay. It is also important to start arranging a living space as soon as possible. Our housing pages will help you on your way. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Why choose HU?

  • Prepare for an exciting career in music marketing/management

    This programme teaches you how to create an experience, how to market a music event and how to become a successful manager in the music industry. An exciting career awaits!

  • Inspiring international setting

    HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

  • Utrecht Science Park Campus

    Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.

Study in Utrecht

Interested in our Music Marketing and Management programme?

Want to know more?