Music Marketing

Our Minor Music Marketing covers most aspects of the exciting music business and is an intermediate level programme. The purpose of the program is to introduce you to the business of entertainment (which is a growing aspect of marketing these days), specifically the business of music, while giving you the opportunity to speak with and learn from top (inter)national professionals in the industry. It is held in both the fall and the spring semester.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Nerko Hadziarapovic or the academic coordinator, Karin van Gastel.

The programme takes place during one semester and contains the following:

Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. By choosing this package you will have to participate in ALL the courses included. It is not possible to combine (two or more) programmes in one single period.

In our course guide you can find all relevant information about the programme in one practical document. Download them here for your convenience.

• Music Accountancy
• Music Event Marketing
• Music Management
• Music Marketing
• Project Music Marketing

You can find other, interesting information in the following documents:

• Assessment Presentation Music Accountancy
• Assessment Report Music Accountancy
• Assessment Presentation Music Management
• Assessment Report Music Management
• Assessment Presentation Music Marketing
• Assessment Report Music Marketing
• Group Assignment Music Event Plan
• Grading Criteria Assignment Music Event

When applying for this programme, you are expected to have foundation of introductory course(s) in Marketing Management.

English CEFR level B2.

During the first week (or on the Introduction Day), you will take a compulsory English proficiency test in order to check eligibility to participate in the courses.

Please note: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of Study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager, to decide if your English language ability is sufficient to be eligible for the programme/course.