Music Marketing

If you are an enterprising, creative, driven, focussed and internationally-minded individual with a passion for the music industry, then you are the right fit for our Music Marketing minor!

The programme introduces you to the business of entertainment, and specifically the multi-faceted music industry, while giving you the opportunity to speak with and learn from top (inter)national professionals from the sector. The programme takes place in both the fall and the spring semester.

Useful to know

Start date February, September
Number of ECTS 30 Dutch Education System
Programme level Minor
Programme code MC-MUSICMARK-11-SEM1 (fall) MC-MUSICMARK-11-SEM2 (spring)
Language of instruction English
Year of study Year 3 or 4
Practical Matters Housing and Immigration
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

Our Minor Music Marketing covers most aspects of the exciting music business and is an intermediate level programme. The purpose of the program is to introduce you to the business of entertainment (which is a growing aspect of marketing these days), specifically the business of music, while giving you the opportunity to speak with and learn from top (inter)national professionals in the industry. It is held in both the fall and the spring semester.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Nerko Hadziarapovic or the academic coordinator, Karin van Gastel.

The programme takes place during one semester and contains the following:

Course unit title


Music Marketing


Music Event Marketing


Music Accountancy


Music Management




Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. By choosing this package you will have to participate in ALL the courses included. It is not possible to combine (two or more) programmes in one single period.

When applying for this programme, you are expected to have foundation of introductory course(s) in Marketing Management.

English CEFR level B2.

During the first week (or on the Introduction Day), you will take a compulsory English proficiency test in order to check eligibility to participate in the courses.

Please note: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of Study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager, to decide if your English language ability is sufficient to be eligible for the programme/course.

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit the practical information site. Read here for more info about how to arrange housing. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Exterior Padualaan 99 and 101, Utrecht Science Park

Interested in our Music Marketing programme?

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