Strategic Thinking & Management and Organisation Development

In a world of increasing uncertainty and rapid change, how do organisations adapt and react so that they survive and grow? What do enterprises and individuals need to thrive in today’s volatile, uncertain, complex and ambiguous global economy?

What does it take for a business to thrive in an era of disruptive technologies and social upheavals, to engage the passion and creativity of employees to take advantage of adjacent and transformational business opportunities? This exchange programme is the journey of learning to navigate 21st century’s enterprise challenges.

Useful to know

Start date September, February
Number of ECTS 30 Dutch Education System
Programme level Minor
Programme code IB-STRAT-Fall (fall) IB-STRAT-Spring (spring)
Language of instruction English
Year of study Year 3
Practical Matters Housing and Immigration
Location Utrecht Science Park

Course content

What do you need to enter this programme? And what can you expect when you apply? In this section you'll find all you need to know!

The semester will lead you to strategies in different situations: where an innovative approach is needed, what innovation covers, analysis of cases, and deep dive discussions.

Topics that are coverd are: business portfolio analysis, value disciplines, blue oceans and value curves, strategy mapping, core capabilities and competences, disruptive innovation, business agility and management innovation.


  • Strategic Management
  • Innovation
  • Agile
  • Case studies
  • Real-life project
  • Reflection
  • Coaching
  • Tutorials

This module has a lot of academic reading so works best for active students with a curious mind and at least level B2 in English.

Would you like to know more about this programme or do you have a specific question? Please contact the programme coordinator, Margo Bongers or Cindy Neeser.

The programme takes place during one semester and contains the following courses:

Course unit title ECTS
Strategy & Organisation 1: Cases 10
Strategy & Organisation 2: Project  10
Professional Skills 1: Negotiations

Professional Skills 2: Networking


Please note that the programme reflects a (logical) bundle of courses/subjects and should normally be followed as such. By choosing this package you will have to participate in ALL the courses included. It is not possible to combine (two or more) programmes in one single period.

In our course guide you can find all relevant information about the programme in one practical document. Download it here for your convenience.

When applying for this programme, you are expected to have a solid basis on intermediate to advanced level in International Business and Management.

Minimum English CEFR level B2. However, this module has a lot of academic reading so it works best if you have at least level C1 English!

Please note: If your English language ability proves to be insufficient to participate actively in (parts of) the courses you have chosen, we cannot be bound to the Learning Agreement, neither can we guarantee to offer you the required amount of Study load (EC’s). Teachers might request you to take a diagnostic test at the start of the course to check if your English language ability is sufficient to successfully participate in that specific course. In all cases it is up to the programme manager, to decide if your English language ability is sufficient to be eligible for the programme/course.

Practical information

When you move to a different country to study, there are lots of things to arrange. For instance, where will you live, how much are the costs? Visit the practical information site. Read here for more info about how to arrange housing. A student living in the Netherlands needs about € 800 - 1000 a month to cover living expenses, such as housing, food and transportation. This includes insurances – health insurance is mandatory.

Find out how to apply

Ready for an international adventure?

Why choose HU?

  • Vibrant university city Utrecht

    Beautiful Utrecht has lots of young people and excellent facilities for student life. It has a mediaeval city centre which is small enough to explore by foot or bicycle. Enjoy a drink next to the quaint canals or dine in one of the converted wharf cellars.

  • Inspiring international setting

    HU supports your ambitions. Our lecturers will tutor and assist you in making the most of this international programme. During your time in Utrecht, you will meet students from all over the world and make connections to last a lifetime.

  • Utrecht Science Park Campus

    Studying at HU University of Applied Sciences Utrecht means you get to enjoy all the benefits of our modern campus, Utrecht Science Park (USP). A miniature city with the universities' buildings, student housing, restaurants, cafés, a sports centre, and much more, it enjoys excellent transport links to Utrecht and beyond.

Students cycling through Utrecht Science Park

Interested in the Strategic Thinking & Management and Organisation Development programme?

Want to know more?