The Behavioural Lenses Toolbox
The Behavioural Lenses Approach is an initiative towards a method that allows designers to use theory from the behavioural sciences to inform their work. Together with partners from creative industry and academia, we developed a theoretical framework (Hermsen, Renes, & Frost, 2014) and a toolkit (Hermsen, 2015) based on 5 so-called 'lenses', which relate to five general aspects of behaviour (change): Habits and Impulses; Knowing and Believing; Seeing and Realising; Wanting and Being Able To; Doing and Persisting.
01 January 2021 - 01 January 2025
The Behavioural Lenses are used by a wide range of design agencies and bachelor programmes.
Collaboration with knowledge partners
The Behavioural Lenses Toolbox was co-financed by the SIA RAAK ‘Touchpoints’ project.