This research examines the cognitive processes of people with schizophrenia as a way of studying today’s conception of the normal and the pathological in Western urban screen cultures. Through a medical humanities approach, which combines textual analysis with genealogy, this research will investigate the cultural construction of what accounts for normal and pathological behaviours. Through the diagnosis of schizophrenia, a cultural threshold is set by psychiatrists on what is different from the norm. By analysing these standards, this research attempts to reassess our conception of the pathological and the normal in these cultures. Eventually, this research argues that it may not be individuals who have pathological behaviour but that these cultures have pathological demands for the subjects that live within them that trigger this behaviour.