Facebook usage by local restaurants: A large scale survey

Authors Erik Hekman , Marieke Welledonker-Kuijer
Publication date 2012
Research groups Human Experience & Media Design
Type Lecture

Summary

Social media are rapidly becoming a viable way of service marketing and customer engagement in the hospitality industry. Facebook, for instance, allows restaurants to publish information, multimedia content and engage with their customers e.g., to answer questions or learn about their preferences. Being active on social media has become increasingly important as customers more frequently turn to social media and the Web for restaurant reviews before deciding to visit (Lewis and Chambers, 2000).

researchcomponents.publicationcontent.personslist.publicationauthors

  • Erik Hekman | Researcher | Human Experience & Media Design
    Erik Hekman
    • Researcher
    • Research groups: Human Experience & Media Design

Language English

Erik Hekman

Erik Hekman | Researcher | Human Experience & Media Design

Erik Hekman

  • Researcher
  • Research group: Human Experience & Media Design