Facebook usage by local restaurants: A large scale survey

Authors Erik Hekman, Marieke Welledonker-Kuijer
Publication date 2012
Research groups Human Experience & Media Design
Type Lecture


Social media are rapidly becoming a viable way of service marketing and customer engagement in the hospitality industry. Facebook, for instance, allows restaurants to publish information, multimedia content and engage with their customers e.g., to answer questions or learn about their preferences. Being active on social media has become increasingly important as customers more frequently turn to social media and the Web for restaurant reviews before deciding to visit (Lewis and Chambers, 2000).

Language English

Erik Hekman