Our research group develops tools, methods and models to optimise the user experience of digital media. We achieve this by measuring interactions between people and media in order to continuously improve this user experience. We call this the 'data feedback loop'.

Lines of research within the research group

In this line of research, we take a close look at digital platforms. The aim is to arrive at insights, products and services that are of added economic and social value.

In this line of research, we measure interactions between people and media to optimise their involvement.

In this line of research, we focus on the effect of communication between people and non-human characters such as avatars, robots and AI chatbots.

In this line of research, we develop design practices within the creative industry. We achieve this by experimenting with technology.

Publications


Education

Students are structurally involved in our research projects, to which they provide a significant contribution. In addition, we regularly deliver guest lectures, workshops and inspirational sessions for degree programmes at the HU and elsewhere.

Collaboration

We work together with various partners from the creative industry, other knowledge institutions, the public sector and business services, such as:

GGD Hart voor Brabant, Media Perspectives, Dutch Game Garden, OBI4wan, the Municipality of Utrecht and U Create.

 

Our professors and researchers

Koen van Turnhout

Koen van Turnhout

Professor Human Experience & Media Design Show profile
Suzanne de Bakker | Researcher | Human Experience & Media Design

Suzanne de Bakker

Teacher-researcher Human Experience & Media Design Show profile
Bob Cruijsberg

Bob Cruijsberg

Researcher Human Experience & Media Design Show profile
Simone de Droog | Researcher | Human Experience & Media Design

Simone de Droog

Researcher Human Experience & Media Design Show profile

Would you like to collaborate or do you have any questions?