Simone de Droog is a researcher within the Research group Human Experience & Media Design. Among other things, she works on the SME GameChangers project and various character marketing projects.
She obtained her doctoral degree in Communication Sciences at the University of Amsterdam and specialises in the influence of (commercial) media and marketing techniques on the well-being of children. Her ambition is to use her knowledge to make the world more beautiful and fun for young people. She does this in various ways, primarily by focussing on topics such as health, happiness, empowerment and play.
Over the years, she has developed specific expertise in the field of "characters". These drawn or animated figures can be a powerful role model, provided they are strategically applied. To this end, various aspects must be taken into account, such as design, storytelling, cross media, relationships (digital but in human terms), engagement, and in particular evaluation and redesign through big data insights.
Fields of expertise
- Non-human communication
- Young target groups