Roadmap for data-driven UX Design

In this project we are investigating which upcoming data-driven techniques are interesting for professional UX practice in the upcoming years. 

Objective

In this project we are trying to get more grip on novel data-driven design techniques like data-driven persona’s and usability mining and we are trying to estimate the potential of these techniques for professional UX practice. 

Results

We work towards constructing a roadmap in which we map out the potential for each data-driven technique in the upcoming years and identify barriers for adoption.

Duration

01 January 2021 - 01 August 2021

Approach

We start with an experiment comparing two data-driven techniques that are currently in use: A/B testing and biometrics. Next we project our learning from this experience to novel techniques for data-driven design. 

HU researchers involved in the research

  • Koen van Turnhout
    Koen van Turnhout
    • Professor
    • researchcomponents.publicationcontent.authorlectoratelabelsingle: Human Experience & Media Design
  • Simone de Droog | Researcher | Human Experience & Media Design
    Simone de Droog
    • Researcher
    • researchcomponents.publicationcontent.authorlectoratelabelsingle: Human Experience & Media Design

Related research groups

Relevance of the project

Data-driven design contains more than A/B tests. In this project we map out the scope of the field. 

Collaboration with knowledge partners

Noldus information systems, Fabrique

Related

Any questions or want to collaborate?

Koen van Turnhout

Koen van Turnhout

  • Professor
  • Research group: Human Experience & Media Design