Social Media and Development

Authors Anand Sheombar , Cathy Urquhart , Tidings Ndhlovu , Oliver Kayas
Published in Proceedings Annual Workshop of the AIS Special Interest Group for ICT in Global Development
Publication date 13 December 2018
Research groups Process Innovation and Information Systems
Type Lecture

Summary

The goal of this study is to identify the perspectives that development NGOs attribute to organisational social media, and furthermore elaborate on an appropriate categorisation of these perspectives for social media use by development NGOs. How social media is used in the area of development, where the use goes far beyond the private sector purpose of publicity and converting a sale, is a key issue for NGOs. Fourteen development NGOs from the Netherlands that are actively using social media were selected for this study. Interviews were conducted to collect data from the decision makers and practitioners in these organisations. The grounded theory method combined with a multiple case study was applied for data analysis. The resulting preliminary framework presents us with four emerging perspectives, namely Technological, Individual, Collective and Contextual perspectives attributed to organisational social media use. We theorise that there are relationships between these four perspectives. This paper suggests that the understanding of (organisational) social media use among development NGOs can be better understood by identifying these perspectives and their inter-relationships. The implications of these findings for the literature on affordances and organisational social media use in the context of development and NGOs are discussed. Recommended Citation Sheombar, Anand; Urquhart, Cathy; Kayas, Oliver; and Ndhlovu, Tidings, "Social Media and Development: Understanding NGO practices and perceptions" (2018). GlobDev 2018. 3. https://aisel.aisnet.org/globdev2018/3

researchcomponents.publicationcontent.personslist.publicationauthors

  • Anand Sheombar | Researcher | Process Innovation and Information Systems
    Anand Sheombar
    • Researcher
    • Research groups: Process Innovation and Information Systems

Language English
Published in Proceedings Annual Workshop of the AIS Special Interest Group for ICT in Global Development
Key words social media, organisational social media, nonprofit, NGO, International Development, affordances, affordance clusters, affordance ecologies, ICT for development
Page range 1-26

Anand Sheombar

Anand Sheombar | Researcher | Process Innovation and Information Systems

Anand Sheombar

  • Researcher
  • Research group: Process Innovation and Information Systems