The Business Ecosystem Perspective in Digital Strategies

Authors Martin van den Berg, Klaas Brongers
Published in IFIP AICT 662, Proceedings 23rd IFIP WG 5.5 Working conference on virtual enterprises
Publication date 12 September 2022
Research groups Artificial Intelligence
Type Lecture

Summary

According to literature, digital transformation requires an organization to develop a broad, holistic, and business ecosystem perspective on how digital technologies can be used to rethink and improve business models, products, services, and processes. The objective of this research is to empirically explore the claim that the business ecosystem perspective is one of the dominant views in organizations’ digital transformation initiatives and more specifically in the digital strategy. We studied seven organizations in the Netherlands through semi-structured interviews and digital strategy documents. These organizations are aware of developments in their business ecosystem. However, their plans, as outlined in their digital strategies, mainly focus on improving internal operations. We also found that collaboration enablers are partially present in digital strategies. Digital strategies and subsequent digital transformations are mainly internally focused. We argue that collaborative business models must be developed at the business ecosystem level rather than at the individual organizational level. https://link.springer.com/chapter/10.1007/978-3-031-14844-6_11

Language English
Published in IFIP AICT 662, Proceedings 23rd IFIP WG 5.5 Working conference on virtual enterprises
ISBN/ISSN URN:ISBN:978-3-031-14844-6
Key words Digital strategy, Digital transformation, Business ecosystem, Enablers for collaboration, Collaborative networks
Digital Object Identifier 10.1007/978-3-031-14844-6_11
Page range 127-140

Artificial Intelligence