The Complexity of Mapping Customer Needs... (and the Myth of a Unanimous Customer)

Authors Danielle Vossebeld , Joseph Timothy Foley , Erik Puik
Published in MATEC Web of Conferences -
Publication date 29 October 2018
Research groups Co-design, Microsystems Technology
Type Lecture

Summary

From the article: "Axiomatic Design and Complexity Theory as described by Suh focus heavily on the coupling often found in functional requirements. This is so fundamental to the analysis of the design that it is the core of the Axiom of Independence which examines the coupling between functional requirements due to chosen design parameters. That said, the mapping between customer needs and functional requirements is often overlooked. In this paper we consider coupling, found due to this mapping, as a possible source of complexity in terms of a user interface to a designed product. We also re-examine the methodology of how customer needs are generated and translated into the other domains to understand how they can give further insight into the customer mindset. Based on this analysis, we believe customer domain complexity should always be examined in design that includes end-user interaction."

researchcomponents.publicationcontent.personslist.publicationauthors

  • Danielle Vossebeld | Researcher | Co-design research group, research group Microsystems Technology
    Danielle Vossebeld
    • Researcher
    • Research groups: Co-design, Microsystems Technology
  • Erik Puik
    Erik Puik
    • Professor
    • Research groups: Microsystems Technology

Language English
Published in MATEC Web of Conferences -
Year and volume 2018 223
Key words Customer needs, Axiomatic design

Danielle Vossebeld

Danielle Vossebeld | Researcher | Co-design research group, research group Microsystems Technology

Danielle Vossebeld

  • Researcher
  • Research groups: Co-design, Microsystems Technology