Using the Persuasive By Design-Model to Inform the Design of Complex Behaviour Change Concepts

Authors Sander Hermsen , Sander Mulder , Reint-Jan Renes , Remko van der Lugt
Published in Proceedings of the 11th International Conference of the European Academy of Design
Publication date 22 April 2015
Research groups Behaviour & Conversation in Digital Transition
Type Lecture

Summary

Recently, there has been an increase in interest for the integration of insights from the behavioural sciences into the design process. The Persuasive by Design model aims to provide an evidence-based framework by which designers gain access to relevant theoretical insights from the behavioural sciences. This paper examines the use of the model in two case studies that dealt with complex behavioural change situations. In both studies, the model proved to be a valuable aid in determining target behaviours and operationalizing intervention concepts, especially in the early stages of the design process. Some shortcomings of the model also transpired. The model was seen as too complex, and its psychological frame does not prevent designers to overlook possible systemic moderators of behaviour. Implications for further development of tools that give access to model insights are discussed.

researchcomponents.publicationcontent.personslist.publicationauthors

Language English
Published in Proceedings of the 11th International Conference of the European Academy of Design
Key words persuasive by design, evidence based design, behaviour change

Sander Hermsen

Sander Hermsen | Researcher | Research group Behaviour & Conversation in digital transition

Sander Hermsen

  • Researcher
  • Research group: Lifestyle and Health